Nonprofit Social Media
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Clay Shirky really pins down what any organisation relying on members or supporters for its life must do if it is to stay in business as people increasing network online. That means change for campaigning charities, trade associations, and membership bodies who may have worked in the past through a mix of newsletters, events and perhaps not very special services. If they don’t offer more value, members and supporters will stop paying their subs.
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Have you pondered any of these questions?
Berkeley (March 1, 2012) – A new report from the UC Berkeley Graduate School of Journalism’s Investigative Reporting Program (PDF) explores how partnerships between commercial media and nonprofit journalism can reach a broader audience and have a stronger impact. The report reveals how these new joint ventures can sustain a nonprofit media organization’s bottom line. In an era of newsroom cutbacks and a decline in local news, cross-platform media partnerships offer hope for a beleaguered industry.
Blogging has gone mainstream.
Users of Google Analytics could find it easier to figure out how their social media investments are paying off via reporting capabilities that Google Inc. will begin rolling out Wednesday. All Google Analytics users should be able to access the new tools within several weeks.
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Virtue may be its own reward, but there’s nothing like tangible goods to make the payback feel a little more real.
Speaking at the Merging Media Access 360 event was Scott Dodson, one of the top three “Gamification Gurus” in Seattle, and Rochelle Grayson, CEO of Vancouver based BookRiff, who focused on measuring social media’s real dollar value.
PJ staff report | September 15, 2010
MarketPlace Global Customer Experience Management (CEM) Certification Program
The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool .
White paper: Nonprofit/commercial media partnerships fill news gap Source: Knight Foundation A new report from the UC Berkeley Graduate School of Journalism’s Investigative Reporting Program (PDF) explores how partnerships between commercial media and nonprofit journalism can reach a broader audience and have a stronger impact. The report reveals how these new joint ventures can sustain a nonprofit media organization’s bottom line.
In this special report on nonprofits' use of social networking, learn how nonprofits are utilizing social networking.
Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? 42.3% of the entire American population use Facebook. Twitter has over 16 million users.