Clay Shirky: nonprofits must become new-style convenors – or lose their members. Clay Shirky really pins down what any organisation relying on members or supporters for its life must do if it is to stay in business as people increasing network online.
That means change for campaigning charities, trade associations, and membership bodies who may have worked in the past through a mix of newsletters, events and perhaps not very special services. If they don’t offer more value, members and supporters will stop paying their subs. I’ve suggested this before, Clay says it much better. Clay is currently promoting the paperback edition of Here Comes Everybody, which he sums up as “Group action just got easier”. It’s all about how people can use the Internet to organise without organisations, as he explained in an extensively covered presentation at LSE last week.
Tweeting For a Better World: Essentials of Social Media Strategy for Smaller Nonprofits. Download PDF Author(s): Sivan Nemovicher, Elizabeth Good Christopherson, Jill Nagle, Jonathan Kartt Published Date: March 06, 2012 You’ve got to get out there—or so nonprofits are told.
2011 Social Media Marketing Industry Report. White paper: Nonprofit/commercial media partnerships fill news gap. Berkeley (March 1, 2012) – A new report from the UC Berkeley Graduate School of Journalism’s Investigative Reporting Program (PDF) explores how partnerships between commercial media and nonprofit journalism can reach a broader audience and have a stronger impact.
The report reveals how these new joint ventures can sustain a nonprofit media organization’s bottom line. In an era of newsroom cutbacks and a decline in local news, cross-platform media partnerships offer hope for a beleaguered industry. The report, “From Outsourcing to Innovation”, lays out practical recommendations for a robust partnership between nonprofits and commercial outlets. At the same time, the report highlights a role for government and the technology sector in supporting these collaborations. Finally, it examines how market forces can help or hinder nonprofit/for-profit initiatives. Prof. About the John S. and James L. About Carnegie Corporation of New York. Who Blogs Now?
Blogging has gone mainstream.
What was once a quirky hobby based on sharing intimate details with the world has morphed into something used by major corporations and media outlets. "It seems like every company has a blog section of its own, and is also interested in what the blogosphere is saying about it," said Paul Verna, senior analyst at eMarketer.
"TMZ is considered a blog, but it competes for business with People magazine and other celebrity-focused media. " As a result, figuring out exactly who blogs has become more difficult. The mainstream adoption of this activity has also brought the attention of spammers, whose spam blogs (splogs) artifically inflate the numbers. However, word-of-mouth is still a powerful marketing tactic, and since influential bloggers are so effective at spreading the word about their likes and dislikes, blogger demographics continue to matter. Similarly, 35% of millennials kept a blog, whereas only 1% of matures did.
Cause.it. Google’s new social report focuses on dollars instead of Likes. Users of Google Analytics could find it easier to figure out how their social media investments are paying off via reporting capabilities that Google Inc. will begin rolling out Wednesday.
All Google Analytics users should be able to access the new tools within several weeks. E-retailers that have e-commerce tracking enabled on the free version of Google Analytics will be able to generate a “social value” report to see how social media contributes to conversions on their e-retail sites. Google says the tool will provide marketers with return-on-investment metrics that matter most to executives—conversions and bottom line revenue—rather than data points whose impact aren’t so clear, like the number of Likes retailers have on Facebook. “Marketers will be able to tie social media spend to the bottom line of the business and see how much revenue or real engagement the social channels have brought to them,” says Phil Mui, group product manager, Google Analytics. Keep Track of Your Volunteer Work With This New App. The World at Work is powered by GE.
This new series highlights the people, projects and startups that are driving innovation and making the world a better place. Nonprofity.com. Socially Good. Charity volunteers rewarded with discounts at local businesses. Gain instant and exclusive access to over 5,000 of the most creative ideas, innovations and startups on our database and use our smart filters to take you direct to those that are most relevant to your industry and your needs.
Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. How to Measure Your Social Media ROI According to Access 360. Speaking at the Merging Media Access 360 event was Scott Dodson, one of the top three “Gamification Gurus” in Seattle, and Rochelle Grayson, CEO of Vancouver based BookRiff, who focused on measuring social media’s real dollar value.
Splitting the day into two sections, there was a practical focus to the event—which is quite different then most events that are in Vancouver. After listening to the morning topics of measuring one’s social media efforts and a discussion on gamification in the afternoon, the workshop shifted to case studies. The audience was engaged throughout the event, and once the case studies came along, the environment was filled with great ideas and problem solving. If you weren’t able to make it, here is a brief recap of what you missed. If you can’t measure it, you can’t control it. Method, metrics urged for social media. PJ staff report | September 15, 2010 Nonprofits that want to use social media should take a methodical approach that sets clear goals and measure their progress, a new white paper says.
"If they fail to take these steps, they risk wasting time and resources without having reached any of their target constituencies," says the paper, which was prepared by NPower Charlotte Region. In effort known as Project Ignite and funded by the John S. and James L. PR, IR, SEO, and social media advice and help from Marketwire. Social Media for Your NonProfit Organization. Whitepaper: Event Marketing Best Practices for Nonprofits. Got Social Media Policy? The other day, Matt Sharp shared this link to a social media policy generator called the Social Media Policy Tool.
It asks you 12 questions mostly having to do with control and then spits out the biolerplate for your policy. It reminded of the Postmodernism Thesis Generator could spit out a thesis for you in minutes. Here's the social media policy I created for Beth's Blog. Obviously, this is a just a beginning, not an end. The language, of course, needs to be customized to your particular situation and the biolerplate included may not be relevant. White paper: Nonprofit/commercial media partnerships fill news gap. Social Institute White Papers. In this special report on nonprofits' use of social networking, learn how nonprofits are utilizing social networking.
In this report, you will learn: How many members do nonprofits have on their social network communities? How are nonprofits marketing their Are nonprofits successfully getting revenue from social networks? Download the free report from our recent survey of nearly 1,000 nonprofit executives. Download the Report. A Case Study on How Non-profits are Using Social Media to Build Cause Awareness & Fundraise.
Social Media Marketing Tips for Non-Profits. Digiwatchdog. Using Social Media Increases Fundraising by 40% [Study] Social fundraising is hot! Do you know how many of your supporters use popular social networks like Facebook, Twitter, and YouTube? 42.3% of the entire American population use Facebook. Twitter has over 16 million users. YouTube is the second most used search engine in the world. How Top Non-Profits Do Social Media: Does More Money Mean More Success? Ahh, social media. It’s like the pretty girl that just moved in next door: it’s new, exciting, but few know how to approach it the right way. Similarly, when it comes to social, many non-profits have a warped view of what it takes to successfully approach it, particularly in terms of financial investments. So what’s the real story? Leveraging the Power of Social Media for Nonprofits. On January 12 of this year, a deadly earthquake ravaged the country of Haiti.
While physical relief has moved slowly due to the infrastructure challenges on this devastated island nation, the world acted instantly through social media to communicate the news and offer help. For example: Those without direct involvement to the disaster used social networks to share stories or relay their sympathy. According to Facebook, users posted status updates containing the word “Haiti” at a rate of 1,500 per minute. The Twitter account for the American Red Cross, which had on average been adding roughly 50-100 followers a day before the Haiti earthquake, has gained more than 10,000 followers since.
Social Media Marketing White Paper: Key Findings and Nonprofit Lessons. I came across a great white paper about the use of social media by marketers. You can download the whole report for free. Kudos to Michael A. Stelzner, the author, for putting this together and making it available. Common Knowledge. Philanthropy and Social Media: New Whitepaper from The Institute for Philanthropy. Earlier this week, I had the terrific opportunity to participate on a panel at the US launch event for “Philanthropy and Social Media”, a whitepaper from The Institute for Philanthropy and The Indigo Trust. Download the full white paper or share it using this link: Below are notes from my remarks. The internet is not new.
The last few years, though, have been dramatically impacted by the real-time web. The real-time web is a paradigm based on pushing information to users as soon as it’s available, instead of requiring that they or their software check a source periodically for updates. Social media is one of the most tangible examples of the real time web. 101 +1 Social Media Tactics for Nonprofits. Infographic: 2012 Nonprofit Benchmarks. 10 Social Media Metrics for Nonprofit Organizations (and How To Track Them) “A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. Seventy-nine percent said they hadn’t found ways to do so.” – Chronicle of Philanthropy, November 12, 2009. Nonprofit Fundraising, Constituent Relationship Management (CRM), and Fund Accounting Software: White Papers.
NONPROFIT RESOURCES: Whitepaper on Fundraising & Nonprofit Management. These white papers are written by nonprofit industry experts and cover a variety of nonprofit-specific topics. Below you'll find papers on fundraising , financial management , online fundraising , website management , prospect research , business intelligence , nonprofit management . We also have technical white papers about Blackbaud products and tip sheets designed to help your organization succeed. Reports: Nonprofits & public interest. Free reports. Whitepapers & studies on social media, public interest, Internet use and mobile We believe businesses, start-ups, nonprofits and grassroots organiazations shouldn’t need to spend thousands of dollars purchasing research reports. Craig Newmark: Infographic: How the Top 50 Nonprofits Do Social Media. Nonprofit Social Media: 5 Facebook, Twitter Tips To Better Engage With Followers.
Social Media for Non Profits. Non-Profit White Paper Top Line Findings. 50 Social Media Tactics for Nonprofits. Social media marketing for non-profits – by John Haydon. Advancing the Mission of Nonprofits via Social Media. A Social Media Guide for Nonprofits. Free Whitepaper: Social Media For Non-Profit Organizations. Posted on Thursday (March 4, 2010) at 4:47 pm to Marketing.
12 Tips for Nonprofits On Getting Started With Social Media. Sites such as Facebook and Twitter could be a nonprofit's dream market - millions of engaged users and all interconnected. How Non-Profits Are Using Social Media. Digital Leap.