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Announces Third Quarter 2011 Financial Results - Google Investor Relations. Download PDF version [86K] MOUNTAIN VIEW, Calif. – October 13, 2011 - Google Inc.

Announces Third Quarter 2011 Financial Results - Google Investor Relations

(NASDAQ: GOOG) today announced financial results for the quarter ended September 30, 2011. "We had a great quarter,” said Larry Page, CEO of Google. “Revenue was up 33% year on year and our quarterly revenue was just short of $10 billion. Will Google+ cross over the mainstream? Now that Google+ has been out for over a month and the early hype has died down, what is the response from different segments?

Will Google+ cross over the mainstream?

Some reports have indicated that early adopters tended to be techie males. The big open question is- how is Google+ faring with the mainstream? At SocMetrics we identify and monitor topical influencers, such as influential Moms. Google+ future. Hello World and welcome to the Google+ page. We are… Google+ to pass 10M users tomorrow? Google+ To Pass 10,000,000 Users Tomorrow (on 7/12) As I promised on Saturday night, I have finished updating my Google+ membership model with new data and re-estimated the Google+ user base.

Google+ to pass 10M users tomorrow?

My surname-based analysis shows that the number of Google+ users worldwide reached 7.3 million yesterday (July 10) – up from 1.7 million users on July 4th. That is a 350% increase in six days. The userbase is growing so quickly that it is challenging for me to keep up, since the number of users of any given surname (even the rare ones I am tracking) seems to be climbing every day. More impressive than last week's growth is the astonishing growth in users from yesterday at mid-day to tonight -- a 30% jump.

I project that Google will easily pass 10 million users tomorrow and could reach 20 million user by this coming weekend if they keep the Invite Button available. My model is simple. I am not claiming perfect accuracy, but I do think the model is sound. How Google+ Will Balkanize Your Social Life. Google launched its Facebook competitor, Google+, just over a week ago now.

How Google+ Will Balkanize Your Social Life

Even though sign-ups have so far been limited to a fraction of Facebook’s 750 million users, it already appears that, for a lot of people, Google+ will become the other social network they need to use. Why? Because a significant fraction of their friends will force them to. Larry Page On Google+: Over 10 Million Users, 1 Billion Items Shared. Google+ spurs margin worry, questions about ROI for search giant. Google appears to have generated some social networking buzz with its Google+ effort, but Wall Street analysts are already wondering about return on investment and the hit to profit margins.

Google+ spurs margin worry, questions about ROI for search giant

The drumbeat of concern isn't all that surprising given that Google reports its second quarter earnings on Thursday. The search giant's results will have the usual mix of opportunities and concern. Wall Street has been freaking out over Google's penchant for hiring and there won't be any letdown in spending on people and technology. Indeed, Google+ will color the company's conference call, but a few analysts are going to be asking where the money is. Google is expected to report earnings of $7.86 a share for the second quarter.

Morgan Stanley analyst Scott Devitt last week cut his earnings estimates and price target for Google shares to $600 from $645 based on the company's big spending. On the Google+ effort, Devitt said: Stifel Nicolaus analyst Jordan Rohan took a longer view. Related: Google+ Is ‘Growing Like Crazy’ If you’re desperate to get on to Google+ but are still awaiting your invite, stay calm: Google’s new social network is growing incredibly fast, according to one unofficial study.

Google+ Is ‘Growing Like Crazy’

So your chance to join in the Circle-dancing fun on G+ can’t be far off. According to G+ user Paul Allen (not the Paul Allen that co-founded Microsoft, though), Google+ is “growing like crazy”. In a post published over the weekend, he estimated it had 4.5 million users, and had grown nearly three times in a single week. Allen said he’s post a more detailed report, with up-to-date figures, later today.

(MORE:: Five Failed Social Networks Even Worse Than MySpace) Plus is getting a lot of attention because – finally – Google seems to have done a social network right. It’s true, much of the discussion on Plus is about features of Plus, and how neat Plus is for sharing stuff. Facebook Facing a Threat from Google+ While sure to be the biggest IPO of 2012, if not the decade, Facebook best think of coming public while it is still in hyper growth mode.

Facebook Facing a Threat from Google+

Already in the U.S., the company has begun to shrunk as 1 in 2 humanoids is already on the service (saturation) but of course there are many opportunities to monetize these clients further, plus many opportunities continue abroad. One research firm, Inside Network, recently reported that Facebook's U.S. users dropped six million to 149 million during May.

Invites to Public

Experian Hitwise - Google Plus – Innovators and Early Adopters.