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Why Klout Really Matters. Klout is a social media tool that measures your online influence by evaluating your activity on a variety of social media sites like Facebook, Twitter, Google Plus, LinkedIn, Foursquare, YouTube, and others.

It doesn’t just take into account your actions but also how your fans/followers/friends react to what you share. According to Klout’s website: “The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.” The Klout Score uses data from social networks in order to measure: How many people you influence (after filtering out spam and bots — how many people are you really connected to).How much you influence them (what action do they take based on what you share).How influential they are (the reach and influence of the people that you inspire to take action — the ripple effect). All of that data is crunched together and you’re issued a score from 0-100, with 100 being the most influential.

Guest Author: The 10 Best Facebook Campaigns. Facebook marketing campaigns seem to be going all warm, caring and fluffy recently as brands realize that solving problems and helping those in need can be a very effective marketing tactic.

Three of the Facebook campaigns in this list have an altruistic reason behind their campaigns, from donating $500,000 each to 20 schools to raising funds for the “Make A Wish Foundation”. The marketing goals for the Facebook pages vary but quite often the simple goal of just increasing their fan count to their Facebook page seems to be top of the list as brands have worked out very quickly that being able to communicate to 1,000′s or even millions of fans via a simple status update is very efficient highly leveraged marketing.

Companies have also realized that people’s main reason for becoming a fan for the most part is not so charitable, but is about having access to the latest special offers and freebies. 10 Best Facebook Campaigns 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. A Journey Through The World Of Social Media. Engadget. Facebook Is Getting Too Damn Complicated [OPINION] This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

Image courtesy of iStockphoto, talymel Ever noticed how the remote for each new TV you check out seems to have more and more buttons? Or how that online game you used to enjoy is feeling less like fun as the options pile on? It's not your fault. It's a well-documented phenomenon, found in hardware, in software and on the Web: feature creep. Engineers, bless their hearts, want to give us access to all the exciting new functions they've come up with.

Unfortunately for its 800 million users, Facebook does not appear to be that kind of company. Take the Ticker, for example, that real-time stream of information which now crowds the right-side of your Facebook page with a lot of distracting noise. What's Next? The Next 25 years in Emerging Technology. Why Do You Blog? Blogging and social media is transforming the web with well over 100 million blogs and some of the highest trafficked websites being blogs.

It is challenging mainstream journalism, media and PR as we have known it for decades. Bloggers who are fans and who have far reaching influence are highly sought for advertising and marketing campaigns such as the launch of “Wizarding World Of Harry Potter” theme park as mentioned by David Meerman Scott on his blog Webinknow.com. A very small group of fans.. seven raving fans to be exact… were invited to participate in a top-secret Webcast held at midnight on May 31, 2007. Estimates by Cindy Gordon Vice President of new media and marketing partnerships at Universal Orlando Resort put the total number of people that heard the news after that midnight secret Webcast at 350,000 million. Gibraltar Chronicle - The Independent Daily First Published 1801. Steve Jobs, Apple CEO and Co-Founder, Is Dead.

Speech made out of 30 advertising slogans – seducing young creative people to join advertising via @OGILVY. Welcome to infinity. Social Media Liquor Sales - Magners Cider is the First Alcohol to be Sold on Facebook. Apple's 'Let's Talk iPhone' keynote liveblog! Hey!

You made it! But it's a little early. Not to worry, though -- bookmark this page (yes, this one!) And return at the time listed below for our blow-by-blow coverage live from Cupertino! Psst... and toss your own time zone / day in comments below! Karlybader. Jrose1129. Lavstewart. Saparra14. Aabowser. Facebook to Hold First Power-Client Meet-Up. Is this the future of Facebook business pages?: The Social Path. Recently, Facebook debuted a new "Timeline" approach to user profiles, which many early adopters have already started using for fun and experimentation.

But here's the real question: If the timeline format kicks in for all users, will business pages be far behind? If the past is any indication, Facebook is fond of uniformity. New formatting changes typically apply to users first, then gradually roll out to businesses. We're even seeing that this week, as Facebook quietly enabled larger photos and galleries on business pages, about two weeks after giving them to users.

Here's an example of the photo change, which our client pages just received this morning: With such features already being activated for business, it's clearly worth discussing the biggest user change in the works: Timeline. Dr4ward. As Mobile Novelty Fades, Mobile Ad Quality Matters More.