5 Content Marketing Mistakes that Even the Pros Make. Hey SEO Guys! Whats With All The Content? Why do SEOs Love Content? If you’ve been following the industry for more than a month you’ve probably noticed the strong emphasis on content. If you’re not familiar with SEO, or have a brief understanding, this might seem a little odd. SEO’s all about optimising your site and building links isn’t it? Well, yes, but SEO has changed a lot over the past ten years, mainly because Google has become better at understanding the web.
A Quick History Lesson In the beginning there was Page rank, and Larry saw that it was good. Obviously there’s more to it than that (if you want to learn more a good place to start is with the SEOmoz list of algorithm updates). The take away point from this is that Google wants to show users sites which are interesting & useful, and they’re putting a lot of energy into ranking highly those which do. How can they tell if links aren’t natural? This is by no means an exhaustive list, but you can basically assume that Google knows what you did last summer. Common Objections. Marketing Advice For A New Website: Starting From The Ground Up. It can be difficult for a new website to get off the ground and get noticed, especially if there is no prior platform for promotion, for example if the new website owners already have a good web presence and following to help with the initial promotion.
If the idea for the website is new, it is often difficult to capitalise on existing search volume for industry related keywords. It is often the case that these websites need a little ‘out of the box’ thinking so they can infiltrate existing communities that are likely to take an interest in their offerings. On occasions, the website may not offer anything new per se in terms of the subjects covered or industry targeted – it could be that you feel that your offering is slightly different or that your implementation is different and this is all that sets you apart from the competition. Social Social is one of the best ways to reach your target audience, and can be a lifeline for new websites/businesses. Social profiles Image sites Video On-Site. How Can Your Business Benefit From Using Google Plus. Google Plus has been around for quite a while now and people are using it and it is truly enhancing their business successes.
If you aren’t using it on a regular basis, it is time to start learning how to take from it all that you can. It will be well worth the effort. Google Plus for business? Ain’t nobody got time for that! I know that’s what you’re thinking, because, for a long time that’s what I was thinking. “No one is on Google Plus! Those were all the things I told myself. If you’re not currently using Google Plus, that’s probably what is holding you back as well.
Well something incredible happened to me recently. I’ve become a believer in using Google Plus for business. I see the value in it and I think it’s very important for more businesses to use it. Google Plus has some very powerful benefits that the other social networks don’t offer. Of course, the more you put into it the more you get out of it, but you can still get plenty out of it without sacrificing all your time. 1. 2. 3. When to Incorporate SEO - Web 1 Marketing. When is the right time to involve Search Engine Optimization (SEO) in web design? Sometimes a company is still thinking about creating or redesigning a site. Other times they have one already developed whose search engine ranking they'd like to improve. This brief white paper describes how SEO can be integrated into the various stages of site development and how these stages effect optimization.
SEO Techniques for Any Stage Two important methods for search engine marketing do not require changes to your existing site and thus may be pursued at any time during or after site development. Including Search Engine Optimization Before Design The best search rankings can be attained by considering SEO from the very earliest stages. The first phase of SEO involves research into keywords and key phrases that people search for and that are related to your business. After Design, Before Content Finalized Often SEO is incorporated into an existing design before content is finalized. Live Website. How to Write an SEO Article – Part 1. By Colin In a recent article, A Freelance Writer’s Basic Guide to SEO, we had several requests asking how SEO knowledge can be used in practice, when writing articles.
Naturally, we are only too happy to oblige. The methods I am going to talk about in this article have not been learnt in online courses, nor have they been taken from theory manuals you can download for a price on the Internet. Everything I am going to discuss has been gained from hard experience, both as a writer (over 10 years), and as an I.T. consultant (University degree and 18 years in the business). Is Writing an SEO Article Complicated? No. SEO writing is very much a matter of common sense, and the application of some very simple points that are based on the idea of well constructed articles, and well constructed websites. SEO writing is no more complicated than writing a standard article for a magazine, the only difference being, there are a couple of other factors to consider. Get The Basics Right Here’s what to do. SEO Tips for Beginners. What Is Inbound Marketing?
The proven methodology for the digital age Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. How to interpret the graphic Along the top are the four actions (Attract, Convert, Close, Delight) inbound companies must take in order to obtain visitors, leads, customers, and promoters.
Along the bottom are the tools companies use to accomplish these actions. Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Major themes: Make marketing people love.