Get flash to fully experience Pearltrees
Marketers are already taught to think of brands as humans. But in an age of social media, where a brand can tweet and update dozens of times a day, the challenge is to help them come up with interesting things to say, stuff that actually sounds like it’s coming from a real person.
Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2008, so this has big ramifications for advertisers and the user experience. The ads will be marked “Sponsored” and a rate limit will ensure users see no more than 1 Sponsored Story in the news feed per day. They’ll only feature stories about friends or Pages that users already like.
Social media monitoring company The Meltwater Group is debuting new product, called Buzz Engage today, which promises to be one of the more comprehensive social marketing tools for businesses. Leveraging the software of social CRM platform JitterJam and social media monitoring client BuzzGain (Meltwater acquired both companies in the past year), Buzz Engage goes beyond just social media monitoring, tracking and analytics for businesses. The product also provides brands with deep intelligence on anyone communicating on a given brand or topic over Twitter or Facebook by aggregating all of that person’s social history and scoring them for sentiment, brand affinity clout etc.
When Oodle started out six years ago as a classifieds search engine, it’s focus was all around search and bringing together the best classified ads from all over the web. Today, it still does that, but increasingly it is moving more and more towards social classifieds. “We are 100 percent committed to social,” CEO Craig Donato tells me. Oodle already powers the Facebook Marketplace , perhaps the largest business app on the social network. Of the company’s 14 million total users a month, 6 million are on Facebook. And tonight it plans to roll out a slew of new social features.
Social commerce has taken on many forms; from purchasing items on Facebook to product recommendations from your social graph to daily deal sites. There are plenty of startups that offer the functionality listed above, but there’s one area of social commerce which no startup has yet to conquer and successfully take on Amazon and eBay—the marketplace. Today, Copious is launching an eBay-like marketplace that leverages your social graph on Facebook. Copious, which has raised $2 million in funding from Foundation Capital, Google Ventures, BlackBerry Partners Fund, and a number of Facebook angels; is trying to disrupt the marketplace industry in a number ways. First, the site allows buyers and sellers to see if friends in common, which friends have bought or sold from a seller, bought from you, etc. As Copious co-founder Jonathan Ehrlich tells me, the site is centralized around using social data as a signal to help users understand and trust other parties.
Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. What is it and what it means to use it as a measurement for improving Facebook engagement on your Facebook Page? This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google Edgerank is algorithm that determines if content on Facebook shows up on your fans or friends newsfeeds. This is how people may see content that you’ve shared on your wall and actually click over to comment.
Quora's differentiation from more established but less respected question and answer forums has typically centered around the quality of the discussions and those participating. It's not too infrequent that one finds the perfect person situated to answer a question pops up in Quora to take on challenging queries, from how companies started, to strategy and history. But as the site's grown in visibility, attracting more a wider swatch of early adopters, including social media marketers, there has been something of a tug of war between those looking to keep the site pristine, lacking self-promotion, and those who are hoping to leverage the site as yet another outlet for branding and positioning.
As a 23-year-old math genius one year out of Harvard, Jeff Hammerbacher arrived at Facebook when the company was still in its infancy. This was in April 2006, and Mark Zuckerberg gave Hammerbacher—one of Facebook's first 100 employees—the lofty title of research scientist and put him to work analyzing how people used the social networking service. Specifically, he was given the assignment of uncovering why Facebook took off at some universities and flopped at others. The company also wanted to track differences in behavior between high-school-age kids and older, drunker college students. "I was there to answer these high-level questions, and they really didn't have any tools to do that yet," he says. Over the next two years, Hammerbacher assembled a team to build a new class of analytical technology.
Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke . The content for this post was sourced from the Young Entrepreneur Council, a group of successful Gen Y business owners. You can submit your questions to this group on NeverGetaRealJob.com . To tweet or not to tweet. That is the question on many business owners' minds.
Presentation at PANPA (part) and WebDirections 2008 (full). This article is about the various social media monetization strategies and the powerpoint presentation (embedded) shows some case studies and examples, including social network size, the revenue streams, valuations and profits. REVENUE SOURCE: The X Axis (the horizontal one) is whether the money comes to you (you are the social network host or provider) from the members in the community or from external clients such as advertisers or sponsorship from companies.
Chris Boorman is the chief marketing officer and senior vice president of education & enablement at Informatica . He is responsible for Informatica's global voice to the market, which includes corporate, partner and field marketing. The thinking about social media in corporate marketing departments is rapidly evolving.
Beverly Cornell is the marketing and social media director at Mango Languages, a provider of self-study language learning products that teach actual conversation skills and culture, now available in 28 different languages. Learn more at mangolanguages.com . Long gone are the days when announcing a new product was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Today, because consumers are able to get information from a variety of sources and platforms, a successful product launch requires an integrated approach; one that includes traditional, social and online marketing tools. Here's a look at how to focus these approaches into one concerted effort around a product launch.
While a small, influential group of businesspeople are paving the way for social media adoption among leaders and even lending insight into how social media may be used by CEOs in the future , executives from many of the world's biggest businesses are behind the curve in adoption, according to a recent study . The study found that only 36% of the CEOs at the world's 50 largest companies are engaging via social media or their company websites. The study also found that for those CEOs using social media, most of the activity was akin to traditional one-to-many communication methods — 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example.
The Social Media Strategist Series is supported by StrongMail , which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here . Social media marketing is a quickly changing area within the marketing discipline. Social platforms evolve, consumer needs change and businesses adapt. Within this space, a small set of leaders are paving the way for how businesses are using social tools. Whether they are reimagining platforms or creating new tool for analyzing data, these visionaries are steering the way towards innovation.
Gary Lee is the CEO of mBLAST , providers of cloud-based solutions to help PR and marketing professionals better identify and engage with their key influencers. From diet pills to get rich quick schemes, our culture is often obsessed with finding the quick and easy solution for every challenge. Lose 10 pounds in two weeks (no diet or exercise required). Make six figures from this simple investment, guaranteed. We in the marketing and PR industry are not immune to the promise of the quick fix ourselves. Nowhere is this more evident than in the latest fad of "influencer marketing."