SAG Awards: 'Modern Family' Wins for Ensemble in a Comedy TV Series. Sorry, But Modern Family is Not a Product Placement Trophy. An Ad Age story this week on product placement in the hit ABC sitcom Modern Family finds that "producers turn down about 90% of requests" even though "advertisers are working furiously to get their goods into the hands of the characters.
" On its way to anointing the show as the trophy of product placement deals, Ad Age puts forth an outlandish claim about how product placement works. "While anyone who watches CBS's 'Hawaii Five-O' will see characters tearing up the road in sporty Chevrolets, few viewers will use the cars in the same manner. 'Modern Family,' on the other hand, puts name-brand goods in the hands of characters that incorporate them into their normal routine, in turn demonstrating exactly how most of the buying public might use them. " The suggestion that consumers aren't attracted to products that are used onscreen in unrealistic ways turns product placement history on its head. Audi, a brand mentioned as a partner of Modern Family, understands this better than anyone. Anatomy of a Fall: Modern Family's Julie Bowen Went Down Hard - By Accident.
Julie Bowen If you were one of the many viewers who rewound your DVR multiple times to catch Claire Dunphy falling down over and over and over again after last week's Modern Family, you're not alone.
Homeland, Modern Family and The Artist top Golden Globes Julie Bowen took physical comedy to new heights when her Family character slammed onto the ground after slipping on a dozen falling eggs that Luke (Nolan Gould) was using for a school project. How did Bowen make the fall so bone-crushingly realistic? "By accident," Bowen tells TVGuide.com with a laugh. Modern Family Wins Golden Globe for Best Comedy Series!