How To Outrun The Inevitable - Robert Campbell - The New York Egotist. There are a lot of agencies out there. In China alone, there’s said to be tens of thousands. However amongst all those – not in China, but generally – there’s a few that have a ‘global’ name. Traditionally, they fall into 2 camps: Those who are living off their legacy and those creating it. Yes, that’s harsh – and there’s a whole host of reasons for it – but that’s pretty much how it feels. Of course, these two states are in a constant state of motion … one good campaign can lift an agency from the past to the present and vice versa … however the agencies that tend to have the greatest momentum are the ones that seemingly are continuously creating their legacy rather than riding on their past. BBH and W+K Now without doubt there are some fundamental differences between the 2 companies – some good, some not so good – however the thing I find fascinating are their commonalities, of which a number of them, I believe, have directly enabled them to succeed while others have fallen.
And as for W+K. How to choose the right UX metrics for your product. When designing for the web, you can analyze usage data for your product and compare different interfaces in A/B tests.
This is sometimes called “data-driven design”, but I prefer to think of it as data-informed design — the designer is still driving, not the data. To make this work in practice it’s important to use the right metrics. Basic traffic metrics (like overall page views or number of unique users) are easy to track and give a good baseline on how your site is doing, but they are often not very useful for evaluating the impact of UX changes. This is because they are very general, and usually don’t relate directly to either the quality of the user experience or the goals of your project — it’s hard to make them actionable. About - Company, Products & Services, Contacts. The Do's And Don'ts Of Infographic Design - Smashing Magazine. Advertisement Editor’s Note: You might want to read Nathan Yau’s article The Do’s And Don’ts Of Infographic Design: Revisited1 here on Smashing Magazine which is a response to this article.
Since the dawn of the Internet, the demand for good design has continued to skyrocket. From Web 1.0 to Web 2.0 and beyond, designers have remained on their toes as they define the trends and expectations of our online universe. The Internet is a great designer’s playground, and online businesses are growing more and more appreciative of what can be gained from a bit of well-executed eye candy. Over the past two years, this fact has become the backbone of a growing trend in online marketing: the infographic. Infographics are visual representations of information, or “data viz” as the cool kids call it these days.
Of course, just as Web 2.0 changed 1.0, today’s infographics are far more eye-catching than simple pie charts and bar graphs. Wrapping Your Mind Around Data Viz Show, Don’t Tell Tell a Story (al) Inner Circle - Sunglass Hut - Home. 42goals — a simple tool for tracking daily goals. Job Hunting with Social Media. Infographic made for my work Jobs.co.nz with data collated from the Jobs.co.nz survey for kiwi's using social media to search for jobs. 739-support_last_3_months.png (1119×544) Infographics & Data Visualizations - Visual.ly. UI Design: Tiny Gift App for iPad. Newsbeat: Real Time Traffic Monitoring Tools for Publishers.