Top five KPIs for SEO campaigns. Throughout an SEO project there are many different ways to measure performance, but which is the most important? Is it your keyword rankings? Is it your traffic? What about conversions? Or does revenue come in to it? Maybe it's all about the links? This post shortlists the top five key performance indicators (KPIs) that you might already be looking at or should really consider using, with explanations of their pros and cons. After reading this post you should have a good insight in to what you need to look at in order to achieve your goals for a website. 1. This is one of the most commonly reported KPIs of SEO projects.
The only problem with using search engine rankings as your main KPI is that you could be reporting on keywords that are not the best for the website. Who wants to know that you got them to rank in position one for 'best ever widgets' when it has no search volume? 2. SEO is there to bring you loads of traffic isn't it? 3. 4. 5. Can you rely on any one of these KPIs alone? Page Speed Online. Web Consultants, Search Engine Optimisation & Marketing, Web Marketing - Home.
Website Speed Test. Broken Link Checker. 12 Social Media Tools Recommended by the Pros. Are you struggling to make social media work for your business? Sometimes a few well-chosen tools are all you need to get your social media marketing working for you. In our recent Social Media Success Summit, there were presentations that covered all the key topics you need to make your social media marketing easy. In this article, I’ll share 12 of those tools that were recommended by the pros. Tools to Refine Your Visibility and Engagement Here are three tools recommended by Mari Smith during her first presentation on increasing your visibility and engagement on Facebook. #1: Socialbakers Get useful stats from Socialbakers. Check out the useful marketing data on Socialbakers. #2: Kurrently Find out what’s being shared on social media with Kurrently, a free, easy-to-use, real-time search engine for results from Twitter and Facebook.
You can search through Facebook or Twitter or both. #3: Blekko Select the sites you want to search with Blekko. Tools to Measure Specific Social Media Goals. Internet Marketing Software Products. The Standard for Influence. A/B Testing Tool | Split Testing and Multivariate Testing Software - Visual Website Optimizer. Online Usability Testing and User Experience Research.