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It's a plane! It’s a purifier! http://www.adweek.com/news/advertising-branding/best-and-worst-brand-extensions-146966

The Best (and Worst) Brand Extensions

As a way to streamline workflows across teams and organizations, social media advertising comapany GraphEffect developed its own platform called SHIFT . Designed as a cross-organizational, social communication platform, SHIFT supports collaboration across multiple parties and companies, through the creation of project anchored virtual spaces that enable all parties to work together. SHIFT members have company-free profiles; when members change employers or work on freelance projects, their teams may change, but contacts and activities remain linked to their continuous profiles.

Social Tool Aids Collaboration In A Project-By-Project Economy [Future Of Work] - PSFK

http://www.psfk.com/2013/01/grapheffect-social-tool.html
http://sethgodin.typepad.com/seths_blog/2013/01/interesting.html

Interesting?

Is it interesting because it happened... or because it happened to you? If George Clooney sits next to you at a restaurant, that's interesting to you, no doubt, but only interesting to your friends because you're so excited.
http://www.thedrum.com/opinion/2013/01/19/strong-arm-sponsor-what-sports-marketing-must-learn-armstrong-affair There are very few people in this world I would happily punch full-on in the face. Given my own enfeebled condition, actively seeking out violent confrontation is probably unwise.

The Strong Arm of the sponsor: what sports marketing must learn from the Armstrong affair

http://www.viralblog.com/buzz-wom/why-reputations-do-matter-in-the-business-world/

Why Reputations Do Matter In The Business World?

Why reputations do matter in the small and large business world?
http://www.influencia.net/fr/actualites1/marketing-progress,bync-comment-customiser-promos,112,3160.html

Marketing Progress - Bync ou comment customiser ses promos

Publié le 17 janvier 2013 Décidément, l'innovation est reine sur les plates-formes digitales pour coupons, bons de réductions et autres cartes de fidélité. La start-up Bync réinvente-t-elle la relation entre le consommateur et les commerçants?

How 360 Branding Can Transform Your Company

http://www.fastcompany.com/3004153/how-360-branding-can-transform-your-company When Randy Paynter was 11 years old, he traveled with his ornithologist dad up the Amazon River.
You’re in the grocery store after work.

Watch: Yves Béhar Overhauls Nivea's Brand

http://www.fastcodesign.com/1671635/watch-yves-b-har-overhauls-niveas-brand#1

A Cheeky Hugh Grant Promotes The Guardian's Weekend Editions - PSFK

Agency BBH has devised a three-minute tongue-in-cheek ad for The Guardian , which focuses on its weekend publications. ‘Own the Weekend’ starts with an introduction from Hugh Grant, who praises the newspaper for their commitment to integrity and sound journalism (a dig at News Corp maybe?). Then it delves into blockbuster movie trailer territory with a series of spoof scenes that show the newspaper effectively ‘owning the weekend.’ http://www.psfk.com/2013/01/hugh-grant-guardian-ad.html
http://www.fastcoexist.com/1681187/cokes-new-ads-will-talk-about-obesity

Coke's New Ads Will Talk About Obesity

Coca-Cola will begin airing ads on January 14 that will address the fact that drinking too much soda makes you fat .

Shawn Parr: Why Brands Are Like People

Brand is misunderstood, underappreciated and very often underutilized. When brand comes up in a meeting, it often means different things to different people, and many executives speak the language of brand the way some of us speak Spanish: with a limited vocabulary and rotten accent.
14 jan 2013 Une semaine après la mise en ligne d’un court métrage produit par Ridley et Tony Scott , Coca-Cola vient de diffuser un nouveau spot nommé « Let’s Go Crazy ».

» Let’s go crazy – La campagne Coca-Cola qui donne le sourire ! Fils de pub

Samsung launches 'Dream the Blues' football initiative with Chelsea Football Club

Samsung Electronics has unveiled its ‘Dream the Blues’ campaign, devised and created by Bristol-based digital agency Rebel, alongside Chelsea FC to provide young fans a once-in-a-lifetime football experience.

L'Opération No Logo de Selfridges

L'heure est bien à la fin de la pollution! Dans ce mouvement éco planétaire, où le recyclage est roi, la lutte contre la gâchis tente une incursion.
Publié le 01 janvier 2013 Un consommateur sur cinq en 2012 a été coupable d’infidélité à sa marque habituelle. Le résultat de la 8ème Etude mondiale sur les consommateurs, effectuée par Accenture, peut faire réfléchir les annonceurs.

Etudes - Le consommateur: de plus en plus volage

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