Keep your logo simple but smart. Think it's a fluke that an apple is an iconic symbol of technology greatness for Apple Inc., a check-mark like "swoosh" represents athletic prowess for Nike, and some people get hungry when they see the golden arches of McDonald's?
These and other company logos share important qualities: They're simple and distinctive, but far from being no-brain designs. "Logos that are simple [and]clean are the most remarkable in sticking in people's minds," says Rosy Gocher, who founded the Victoria, B.C., company RowCDesign in 2007 after moving to Canada from Mexico six years earlier. No longer an image slapped on business cards, letterhead, stationery and billboards, today logos are pervasive because of our virtual world - exposure that has made it more challenging to get the look and feel just right.
One look at an apple with a chunk bitten out of it (Apple computers), a giant panda (World Wildlife Fund) or a three-pointed star (Mercedes-Benz) and you instantly know the company it represents. Retro Logo Goodness : un album. Logo design blog by 38one. Logo Inspiration Gallery. Logo and Corporate Identity Creation. World's finest selection of logos.
Logo Research, Logo Inspiration and Corporate Identity at LogoLounge.Com. Logoed. Keyword-searchable database of logos and brand identity designs. Logo Design Love. Lo8os - Logo Inspiration! - Graphic Design Community - Logo Gallery - Graphic Design Links. LogoPond - Identity Inspiration - Logofi - A New Experience of Logo Design Inspiration. Stop Designing Forgettable Logos. This guest post was written by Paul Galbraith, a freelance logo designer based in the UK, who works with clients worldwide to produce successful logos, identities and rebrands for all types of businesses. With thousands of logos being created each year, it makes it extremely difficult for new ones to be designed that have something distinguishable to make them stand out, whilst staying simple enough to be memorable.
This difficulty could well mean you’re producing logos that, although well designed, are far too forgettable to be successful for the businesses you’re designing them for. Let’s be clear here, the main purpose of a logo is for it to act as an identifier of a company, so that over time it can become associated with that business and even a quick glimpse and consumers will instantly know who it represents. Where would your logos chart? Take a look at the chart below, which is by no means scientific but nevertheless it’s useful for visualising the correlation we wish to examine. Download vector logos and logotypes. Buy & Download Creative, High-quality & Affordable logos. A Website about Corporate Identity.
1960s & 1970s Scandinavian Design Logos : un album. Logo vs. Brand - Definition And Tips. A common misunderstanding these days seem to be people confusing the two, thinking a Logo and a Brand is the same thing.
This isn’t quite the case. You can have one and not the other, you can have none – and you’d most likely want both to be successful with your business. In this article we’ll have a brief look at what these two mean and things you should think about when you’re working with them. Let’s define the two. Logo A logo is something very specific that you can see. Read our previous article: The Characteristics of a good Logo Design to learn more about making a good logo. Brand There are books written to explain the complexity of what a brand actually is. So how are they related then? Well, your logo and your brand are definitely related. This means that if you’re investing in getting a good logo, you could possibly get in touch with potential clients.
The logo is an instant element of recognition, the brand is the sum of every aspect people think of when they see you/your logo. LogoMoose - Logo design inspiration gallery and showcase. Logorium.com. Logo Design Gallery. Opinions on Corporate and Brand Identity Work. UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work.
Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More… products we sell Flaunt: Designing effective, compelling and memorable portfolios of creative work. Brand New Conference videos / Individual, downloadable videos of every presentation since 2010. Prints / A variety of posters, the majority from our AIforGA series. Other: Various one-off products. writing Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic DesignRockport: 2009 Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers HOW Books: 2008. Galaxark Blog. The Characteristics of a Good Logo Design.
Anyone can make a logo, but making a truly good logo design is something that takes more than just a PC or mac with the required software.
There are many guidelines you should have a look at before deciding which logo design you choose in the end. Remember that your logo will be part of your brand and for that reason it needs to be taken seriously. If you’re a designer you would want to look out for these tips. Logo Of The Day - Logo Design Inspiration, Gallery & Award Schem.