Think it's a fluke that an apple is an iconic symbol of technology greatness for Apple Inc., a check-mark like "swoosh" represents athletic prowess for Nike, and some people get hungry when they see the golden arches of McDonald's? These and other company logos share important qualities: They're simple and distinctive, but far from being no-brain designs. "Logos that are simple [and]clean are the most remarkable in sticking in people's minds," says Rosy Gocher, who founded the Victoria, B.C., company RowCDesign in 2007 after moving to Canada from Mexico six years earlier. No longer an image slapped on business cards, letterhead, stationery and billboards, today logos are pervasive because of our virtual world - exposure that has made it more challenging to get the look and feel just right.
This guest post was written by Paul Galbraith , a freelance logo designer based in the UK, who works with clients worldwide to produce successful logos, identities and rebrands for all types of businesses. With thousands of logos being created each year, it makes it extremely difficult for new ones to be designed that have something distinguishable to make them stand out, whilst staying simple enough to be memorable. This difficulty could well mean you’re producing logos that, although well designed, are far too forgettable to be successful for the businesses you’re designing them for. Let’s be clear here, the main purpose of a logo is for it to act as an identifier of a company, so that over time it can become associated with that business and even a quick glimpse and consumers will instantly know who it represents.
A common misunderstanding these days seem to be people confusing the two, thinking a Logo and a Brand is the same thing. This isn’t quite the case. You can have one and not the other, you can have none – and you’d most likely want both to be successful with your business.
Opinion BY Armin Established in 1923, Czech Radio (Český rozhlas) is the public radio broadcaster of the Czech Republic with four national stations — Czech Radio 1 - Radiozurnál (news, current affairs and music); Czech Radio 2 - Praha (entertainment and education); Czech Radio 3 - Vltava (cultural station); and Czech Radio 6 (analytics and current affairs) — as well as four specialized stations — Czech Radio Rádio Česko (news and current affairs), Czech Radio D-dur (classical music), Czech Radio Radio Wave (for young listeners), and Czech Radio Leonardo (popular educational service) — plus thirteen regional stations. In February Czech Radio introduced a new identity designed by Prague-based Marvil . Continue reading this entry
Anyone can make a logo, but making a truly good logo design is something that takes more than just a PC or mac with the required software. There are many guidelines you should have a look at before deciding which logo design you choose in the end. Remember that your logo will be part of your brand and for that reason it needs to be taken seriously. If you’re a designer you would want to look out for these tips. If you’re someone ordering a logo from somewhere – make sure the provider can give you a logo fitting most of these criteria.