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The trend towards location based marketing is growing and getting some well-deserved attention with the recent developments and statistics provided in regards to consumer use of mobile coupons. "Our research shows that consumer interest in mobile coupons continues to grow, giving brands, merchants and marketers a powerful new opportunity to establish and maintain relationships with consumers," said Greg Stuart, CEO of the Mobile Marketing Association (MMA) which defines mobile coupons as "electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format."
m Coupon Hipcricket®’s mCoupon solution helps you create and execute innovative mobile couponing campaign with powerful, yet easy-to-use tools. It is the next evolution of consumer couponing where you can reach every mobile subscriber in the U.S. via mobile messaging, mobile advertising, mobile web or mobile application.
Momentus Media has jumped into the Deals arena with the launch of insto.re , an application that creates coupons to get people to “like” a Facebook page. So far, the application has no visible fees for page administrators, who can create their own coupons by going to the web address insto.re . The site connects to your Facebook profile to obtain your page(s) and if you have more than one, asks you which one you wish to promote.
A solid promotion plan can attract buyers and help create lasting customer relationships. Bargain hunters may be savvy with scissors or an online coupon code, but consumers are just getting used to the idea of redeeming coupons through their mobile devices. This means the people and the technology behind your point-of-sale need to be equipped to troubleshoot issues with new paperless price reductions.
Last month, Tara Kuczykowski walked into a Target store in Columbus, Ohio, pulled out her mobile phone and handed it to the cashier. The cashier scanned the digital coupon on the phone's tiny screen, and Kuczykowski got $1 off sandwich-size Ziploc bags.
Group buying mega-site Groupon never ceases to amaze, as one of its latest mobile coupon deals has shattered records and turned even more focus to the power of mobile coupons.
Discounter Target Corp. announced today it will offer coupons that shoppers can receive on their cell phones. As they check-out, shoppers simply scan the bar code visible on their phone's screen to get the discounts.
According to a 2010 Juniper Research study, mobile retail opportunities in coupons, smart posters and advertising will together create a market worth more than $12 billion by 2014, up from $4.1 billion in 2009. Forrester Research also predicts that in 2014, interactive marketing will approach $55 billion, representing 21% of all marketing purchases. Many existing marketing solutions, such as coupons, incentives, and advertisements, are now working in mobile, delivering a functional and profitable experience.
Peekaboo Mobile, makers of an iPhone and Android app for finding nearby mobile coupons, has been acquired by local advertising provider nSphere for an undisclosed, seven-figure sum.
Toys"R"Us is playing in the mobile space. The retailer, never known as a big innovator in digital, this holiday season is equipping its retail outlets with scanners that can read coupon bar codes on mobile phones and is launching a text messaging program alerting shoppers to deals.
Fresh off a partnership with Target , Shopkick is bringing its geo-coupon system to Android phones with a free app. Now Android users can access in-store coupons from Best Buy, Macy’s, Target, American Eagle, Sports Authority and more. Instead of checking in, as you would with a geo app like Foursquare or Gowalla, shopkick automatically recognizes when someone with the free shopkick app on their phone walks into a store.