SEO
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What Every Programmer Should Know About SEO — kate{mats}
Over the last few years since I started paying attention to SEO I have noticed many “developer guides to SEO”. Largely, these guides are written by developers and not SEO experts. At this point, I am neither of those, but since I spent the last few years working for an SEO tools company, I managed to garner quite a bit of knowledge on the topic.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. The responsibilities of SEO practitioners have changed to include far more of the digital ecosystem, yet for so many, much of the SEO process remains the same. Currently there are several segments of SEO strategy seen as optional that are actually absolutely imperative to the success of an SEO campaign, as well as to the synergy of other initiatives within the marketing mix. In other words, SEO must adopt and adapt in order to be taken seriously and command the type of influence required to drive change. As it stands, SEO looks to disrupt the symphony (or cacophony) that is a brand’s marketing mix. Let’s discuss a new process that allows SEO to improve the effectiveness of all digital marketing channels – not just inbound.
The New SEO Process (Quit Being Kanye) | SEOmoz
Meta Description Magic: Think Less about SEO & More about Click-Throughs
The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. In this post, we will look at how search engines use meta descriptions, what the top SEO blogs say about meta descriptions & whether they still use them, and reasons why you should use them. How Search Engines Use Meta Descriptions The best examples of meta descriptions and how search engines use them come from search engines themselves.Most webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, Avatar tells the browser to display the text string "Avatar" in a heading 1 format. However, the HTML tag doesn't give any information about what that text string means—"Avatar" could refer to the hugely successful 3D movie, or it could refer to a type of profile picture—and this can make it more difficult for search engines to intelligently display relevant content to a user. Schema.org provides a collection of shared vocabularies webmasters can use to mark up their pages in ways that can be understood by the major search engines: Google, Microsoft, Yandex and Yahoo!
Getting Started - schema.org
Page Speed Online — Google Developers
What is Page Speed Online? Page Speed Online analyzes the content of a web page, then generates suggestions to make that page faster. Reducing page load times can reduce bounce rates and increase conversion rates.
10 New Google Algorithm Tweaks
By: Navneet Kaushal Whenever Google makes a change in its search algorithm, it makes for big news. The search engine has recently revealed a compilation of the latest algorithmic tweaks it has made. Google's Matt Cutts , has posted a blog about the recent 10 algorithm changes made by Google. As Matt says, We make roughly 500 changes to our search algorithm in a typical year.
Optimisation HTML
A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it.
The Ultimate Guide To A/B Testing - Smashing Magazine
6 Best Practices for Modern SEO
Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever. Google’s search results aren’t what they used to be.Advanced Google Analytics - Tips and Tricks | SEOmoz
Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking.
How Big is Your Long Tail? - Whiteboard Friday | SEOmoz
Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said , up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping bag," for "childrens' tauntaun sleeping bag," or for "childrens' star wars tauntaun sleeping bag from hoth"? How can you research whether or not to optimize for such a long tail query? In this week's Whiteboard Friday, Rand is back to explain just how long of a tail you should be optimizing for.
A Beginner’s Guide to A/B Testing: Effective SEO Landing Pages
A/B testing SEO landing pages can be more tricky than testing an email or pay-per-click campaign, especially when you are using a tool like Google Website Optimizer . There are a few precautions you should take to make sure you obtain accurate test results and to not damage your previous SEO efforts. Read below to find out why. Let’s Clear A Few Things Up Before We Begin This post is not about testing different variations of a SEO landing page to see which version attracts more traffic from the search engines. This post is about how to test SEO landing page variations to see which version converts higher for a desired goal.Comment créer ou adapter votre structure pour optimiser votre référencement (SEO)
C’est une question qui revient souvent (et à raison!). Aujourd’hui, avoir une structure de site optimisée pour les moteurs de recherche est primordial pour améliorer votre SEO! ceci est encore plus vrai lorsque votre site est destiné à gérer beaucoup de pages.20+ Essential Resources for Improving Your SEO Skills
Mollie Vandor is a product manager at BetterWorks, and the former associate product manager at Cooking.com. Prior to that, she helped launch Ranker.com, where she served as the product manager, amongst many other roles. You can reach her @mollierosev, on her blog, or on her latest addiction – Words With Friends, where she plays under the username “Mollierosev.” Search engine optimization isn’t exactly something you can major in — at least, not yet. In fact, many professional search engine optimizers are self-taught.Le mois dernier, Google a lancé la personnalisation des pages de résultats de son moteur de recherche en ajoutant une barre latérale à gauche qui permet de filtrer les résultats en fonction du type de contenu (recherche universelle, vidéos, actualités etc …), de la localisation physique ou dans le temps (langue parlée, pays ciblé etc…) ou encore d’options de recherche supplémentaires (affichage de résultats déjà consultés, roue chronologique magique etc …) La personnalisation des pages de résultats sur Google amène les professionnels à faire évoluer leurs méthodes de référencement. Quelles astuces peut-on donc appliquer pour optimiser son référencement sur Google? Conseil référencement n°1: Privilégiez un référencement multi-types Un site doit être optimisé pour la recherche universelle mais également pour les autres types de contenu: images, vidéos, maps, actualités etc …