Curation in Marketing
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Are Content Curators the power behind social media influence?
Traditionally, there has been a 1-9-90 rule when it come to creating and consuming content: There’s a new element in this equation, though: Content Curators — people who make a practice of finding content relevant to their friends and followers, and then sharing links to that content. I am making a distinction between a curator and an aggregator who pulls content from around the web, usually related to a specific topic, to display on websites generally to enhance search engine optimization. Of course, we’re all curators to some extent, consuming content and, on occasion, sharing what we find interesting or entertaining. However, there is an elite subset of people who proactively seek out and share content.
Managing Information Overload: 5 Reasons a Chief Content Officer Can Help
Much has been written about the need for better managing information overload on the Web . This need largely is occurring because of the rise in user-generated content. Computerworld reported on an IDC study that predicts we will see a 50 times increase in the world’s data in the next ten years leading to greater information overload.
Some evenings, as 9 p.m. draws near, I feel like relaxing with a little TV. What to watch? Scrolling through my cable provider’s crammed program listings only frustrates me, so I rely on my partner Dave—an avid TV fan. He knows I eschew reality TV, weight-loss contests and the like. In a sense, he functions as my TV curator, informing me of a History Channel special about Atlantis or the debut of a sci-fi drama. If curation isn’t yet on your radar screen, it soon will be.
CW Bulletin Papacosta
How do you cope with the flood of information that swamps your inbox, blog reader, and mobile device every day? How do you find and isolate all the good stuff, separate the wheat from the chaff, and use the information you’re receiving to actually move the needle? The same way that you get the good stuff out of crude oil, weak brews, and perfume herbs: distillation . If you slept through high school chemistry class (or were interested in an entirely different kind of chemistry, as many of my peers were), distillation is the process of heating a raw material to extract a chemical based on its boiling point, then condensing the distilled product separately. Cognac, for example, is distilled wine from high-quality ugni blanc grapes.
How to distill content curation for real impact - Christopher S. Penn : Awaken Your Superhero | Christopher S. Penn : Awaken Your Superhero
Conversation Agent: The Value Equation: Curators and Aggregators
More data and information are available to more people today. Yet, the science and art of seeing patterns, zooming on what matters, connecting the dots, and betting on the right futures that can make or break a business still depend on the ability to filter, sort, interpret , and make decisions . All characteristics of human intervention . In a business, you look closely at the profit and loss (P&L), the actual representation of what is happening, not just at what is possible .
Executive Summary: Gain insight into the issues content curation platforms address for marketers, information consumers, and IT staff, and learn about the evaluation criteria relevant to marketers’ selection of the right platform. Since 2009, the content curation marketplace has developed quickly. Content curation platforms enable marketers and publishers to identify, aggregate and comment on the most relevant and timely articles, blog posts, and media on a topic of interest to a specific customer segment. More than twenty suppliers have begun addressing this marketplace since 2009.
Patricia Seybold Group
Become a Content Curation King | ClickZ
Sean Carton | August 29, 2011 "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.
What Is Content Curation and How It Can Help Market Your Brand
Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particularly effective when sharing relevant information with your social network. We are constantly inundated with advertisements, articles and other forms of information daily.
For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments! Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem.
September Net2 Think Tank Round-up: Curating Content | NetSquared, an initiative of TechSoupGlobal.org
News Curation: 3 Ways the Pros Do It
News Curation: 3 Ways the Pros Do It News curation is the act of finding, grouping, organizing and sharing the most relevant and noteworthy news stories about specific topics of interest. Unlike traditional online news publishers (newspapers, magazines, TV networks) and blogs, which primarily create original content, news curators focus on finding (or cultivating)the best content that is already published. There are three primary types of news curation sites, exemplified by Techmeme, Yahoo! News and The Huffington Post, each a leader in their category. Collection of Links.
[Editor's Note: If you didn't see this post earlier in the year, we thought we'd share it again. It's still relevant and provides some really useful, tangible tips] With every news publisher jumping on the topic page bandwagon, it’s become a race to the bottom in terms of quality. News readers are now inundated with too many topic pages that offer too little value. Not only are they starting to look the same, a lot of these pages are optimized for the GoogleBot (for SEO reasons) rather than human readers. In a quest to increase eyeballs and pageviews, we’ve forgotten the basic premise and goal of the topic pages: to provide readers with more context .
Topic Pages: How to Avoid the Race to the Bottom « NewsCred Blog – Thoughts on the Future of News
By Heba Hosny In plain English, content curation often refers to identifying, locating, filtering, organizing, and sharing content that is relevant to your target audience. Content curation seems to be the only sanity-saving cure to information overload! Still, content marketers often face the dilemma of weighing the pros and cons of content creation versus content curation.
Content Marketing Tip – 3 Ways Content “Curation” Can Boost Content “Creation” | MyBeak Social Media
01:10 Link to slides from presentation to IABC Western Region conference in Whistler, BC, #iabccanwest, November 2011; link to write-up of IABC/Toronto session by Sue Horner on her blog. 01:36 What comes to mind when you hear the word curation? Museums?