Hyundai Does Its Part To Thwart Zombie Invasion. How to Build Exposure for Your Small Business with Social Coupons. Social coupon sites have been around for a few years now, and they still continue to attract and perplex small business owners.
Companies such as Groupon, Living Social and EverSave have created a marketing phenomenon, delivering huge benefits to consumers – but not always delivering the return on investment that businesses might have expected. If you’re exploring the use of social coupons, here are some tips for assessing whether they will work for your business and how to plan a successful campaign. What Can Social Coupons Do for Your Small Business? Used correctly and with some planning, coupons can help market your business, build awareness and reach new customers. In fact, coupons give your business a unique opportunity to provide a taste or a trial service to an entirely new group of prospective customers. The Drawbacks of Coupons Of course, coupons have their drawbacks. Are Coupons a Good Fit for Your Business? Do you fit the ideal coupon profile? About the Author.
Old Spice's agency flexes its bulging stats. "Did the Old Spice campaign really work?
" has become modern marketing's version of "Who lost China? " Camps are firmly established, and facts are selectively deployed. Old Spice says it's ecstatic with the results, and most independent analysis appears to back them up. Until now, Old Spice agency Wieden + Kennedy has generally stayed out of the effectiveness debate. But now the shop has released a video case history of the campaign, shown below, explaining how it sought to reach women and men simultaneously. . • Old Spice accounted for 75 percent of conversations in the category in the first three months of 2010.• Half the conversations came from women.• The YouTube/Twitter social media response campaign was "the fastest-growing and most popular interactive campaign in history. " • More people watched its videos in 24 hours than those who watched Obama's presidential victory speech. UPDATE: The video has been removed from YouTube after a copyright claim by W+K.
Old Spice Case Study. Joseph Turow: How Companies Are 'Defining Your Worth' Online. One of the fastest-growing online businesses is the business of spying on Internet users.
Using sophisticated software that tracks people's online movements through the Web, companies collect the information and sell it to advertisers. Every time you click a link, fill out a form or visit a website, advertisers are working to collect personal information about you, says Joseph Turow, a professor at the Annenberg School for Communication at the University of Pennsylvania. They then target ads to you based on that information.
On Wednesday's Fresh Air, Turow — the author of the book The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth — details how companies are tracking people through their computers and cellphones in order to personalize the ads they see. Turow tells Fresh Air's Terry Gross that tracking is ubiquitous across the Internet, from search engines to online retailers and even greeting card companies. Using The Social Space To Market Ads. Creating an Attention-Getting TV Commercial. It's certainly no secret that you can generate local, national and even global exposure by advertising on TV.
If done correctly, the results can be very rewarding--but if done incorrectly, it could cost you your investment. Since most entrepreneurs seek out "the most bang for their buck" when it comes to advertising, if you really want your TV ad campaign to be effective, it's imperative that you plan your strategy carefully. The following six steps will help you understand the benefits of advertising on TV as well as help you avoid some common mistakes when it comes to actually making your commercial. You'll also learn how to find and hire the help you need and stay within your budget. So, without further ado, let's get started.
Step #1: Create a budget. The cost to have a commercial made and then aired will vary depending on several factors. Success Tip: It's a good idea to keep some cash in reserve to sustain your commercial during slow business times. Step #2. Step #3. Step #4. 30 Freakiest Ads of 2011.