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Entrepreneurship. A Scientific Guide to Hashtags: How Many, Which Ones, and Where. This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social media phenomenon. No wonder people are curious. When they ask, I tell them that hashtags are a pound sign immediately followed by a keyword. Hashtags also have the potential to be truly valuable.

Interested in listening to this post in the podcast format? How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS Research says you should be using hashtags If you’re looking for a completely cut-and-dry ruling on the topic of hashtags, then here it is: You should be using hashtags. Apparently so. The Ideal Length for All Online Content.

18.7K Flares 18.7K Flares × Every so often when I’m tweeting or emailing, I’ll think: Should I really be writing so much? I tend to get carried away. And for the times that I do, it sure would be nice to know if all this extra typing is hurting or helping my cause. I want to stand out on social media, but I want to do it in the right way. Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that?

The ideal length of a tweet is 100 characters Whom should you trust when it comes to advice on the ideal length of a tweet? Twitter’s best practices reference research by Buddy Media about tweet length: 100 characters is the engagement sweet spot for a tweet. Creativity loves constraints and simplicity is at our core. Their analysis saw a spike in retweets among those in the 71-100 character range—so-called “medium” length tweets. Recap. Web Outsourcing Gateway | Blog » Blog Archive » The Big 3 of Internet Marketing. Marketing is like a battlefield. You need to fight to survive. You need to find strategies to stay alive. You need to have the greatest, the biggest, and most powerful weapons to defeat your opponents. This is the challenge…and the reality. These days, Internet Marketing is the trendsetter in the world of marketing. Regardless of the size, majority of businesses today are practicing it. Just as I’ve said, marketing is like a battlefield.

In this post, we will highlight the most powerful and important business strategies to master– the big 3 of Internet Marketing. 1. Many people might say that content marketing is a hot term these days. Content Marketing vs. What are your goals in content marketing? First, your content must be shared. Sharing is one of the principles of marketing. Second, your content must be deliberated. People can possibly start a conversation if you give them choices of answers and ask their opinions about the given topic. It’s just like that. 2. 3. Parásitos 2.0 o cómo aprovecharse del contenido de los demás. En efecto. Así los llamo. Son esos usuarios que se aprovechan del trabajo de los demás y cuya única intención es robar, amparados bajo la palabra “compartir”, robar contenidos y visitas. Siempre he defendido la frase que nos decía mi madre a mis hermanos y a mí cuando hacíamos algo o nos comprometíamos a hacer algo con alguien para lo que necesitábamos la ayuda de ella o de mi padre: “Manolete, Manolete, si no sabes torear, ¿pa´ qué te metes?”

Esta frase es muy aplicable en esta ocasión, puesto que esos usuarios que, por sistema, se posan en los usuarios y les chupan los contenidos, igual que las garrapatas chupan la sangre, no viven de su esfuerzo y su trabajo, sino, del de los demás. Una cosa es ver un artículo que nos parece interesante y compartirlo en nuestro blog para que todos lo puedan leer, acercarlo a nuestra comunidad, y otra es apropiarse indebidamente de él escondiéndonos tras la licencia Creative Commons y en la gratuidad del contenido creado bajo la misma. Is it Time to Re-Evaluate Your Social Strategy?

Rick Liebling is Head of Global Marketing for Unmetric. “There is nothing so useless as doing efficiently that which should not be done at all.” – Peter Drucker Five years ago, omnipresence was the social maxim for brands. With each freshly minted social network, brands gleefully added a new button to the company website and proudly pronounced: “Connect with us on (fill in the blank).” The “If you build it, they will come” approach to social worked for some, but for many who hopped on every network because “everyone else did,” the trees fell but nobody heard them.

The notion that brands should only engage with audiences that a) exist, and b) pay attention, seems self-evident, yet many continue to project their voices into the void. This is largely due to the powerful force of habit. But as Drucker reminds us all, there’s a fundamental and important distinction between efficiency and effectiveness. 1. In some cases, you may have to start by defining objectives. 2. 3. 4. 5.

What Is "Dark Social Media"? (And Why It Matters) By Brooke Ballard | September 3, 2014 | Please share with your peeps! I don’t know about you, but I keep hearing about dark social media. It’s come up enough times lately for me to do a little research on it; I was thinking I had missed the boat on some important social media trend. Turns out I’m not so behind! In fact, in April of 2013, I wrote a post about dark social media (even though I didn’t know that term at the time). Dark social makes up the majority of social media interactions, and needs to be at the forefront of marketer’s minds.

So, What Is Dark Social Media? I’ll start with a question: “How many times have you clicked on a post, a tweet, an article, online but never “liked,” commented or shared?” Probably A LOT. Dark social may show up as a click, or a bookmark, or the oh-so-annoying (and dreaded) “direct” traffic in your reports. It eludes most analytic platforms, and is ignored by many marketers. Luckily our CRM captures some traffic sources for us, so we’re like all, “HEEEEEY!” Así usa el marketing los conocimientos de la neurociencia - Tek'n'life. Cuando amamos a alguien deseamos conocerlo todo de esa persona. Queremos saber lo que le alegra y lo que le hace llorar, sus colores favoritos, las películas con las que se emociona, cómo se llamó su primer perro y los lugares en los que ha estado.

Todo con tal de hacer feliz a esa persona. Sin embargo, cuando no queremos a alguien la verbalización más habitual es: “No quiero saber nada de ti”. El anhelo innato de conocer o desconocer a otro nace de nuestros sentimientos pero hay quienes, sin amarnos ni desear lo mejor para nosotros, sí que quieren fervientemente conocernos, descubrir lo que nos gusta y lo que nos disgusta, cómo reaccionamos ante un color o un aroma, si confiamos en nuestro banco y nuestra marca de cereales. El objetivo del marketing no es hacernos felices, sino que creamos que podemos serlo (más felices, más sanos, más guapos, más inteligentes, más jóvenes…) si compramos tal o cual cosa. Unir personas… con marcas Más es más Fuente: MIT Imagen: Wikimedia Commons.

La espiral del silencio en las redes sociales. What is the Value of Your Social Media Assets and is it Worth Measuring? Companies and brands have refined processes and systems for ascribing value to their physical assets and bricks and mortar properties but when it comes to the measuring of their online properties value there is mostly a big yawn. We live in a knowledge economy where information is vital and critical to ongoing success as we transition to a post industrial age where workers don’t carry bricks but laptops, iPads and iPhones.

Increasing the value of your online assets which displays a brands knowledge and thought leadership to the world should be made a priority for any modern business. These assets are now not just restricted to online properties you own such as your website but anywhere you have a web presence and this includes your social media channels. What are Social Media Assets? These channels are where prospects ‘start’ buying from you whether you are aware of it or not. Google is Taking Social Very Seriously Ideas on Valuing your Social Media Assets Blog Facebook Twitter YouTube LinkedIn. Seven Communication Sins That Kill Simplicity and Business. 5 Weak Words You Should Avoid & What to Use Instead. When I first began writing, I was unsure of myself. My sentences were filled with meaningless words and fillers.

What I didn’t realize is that by using them I was sabotaging myself and my writing. Weak words can sneak into our writing anywhere, anytime and when they do, they destroy the power of our work. I’ve rounded up five weak words to avoid and some helpful tips for what you can use instead. 1. Really Example: “The swimmer really performed admirably.” Why it’s a problem: The word ‘really’ is a crutch. There’s also the issue of considering what the word “real” means. Thankfully, this problem is easily remedied: “The swimmer really performed admirably.” Can be changed into: “The swimmer performed admirably.” Nothing is lost by cutting ‘really’ from the sentence but simplicity and function is gained. 2. Example: “The article said a lot of things and stuff.” The author Kurt Vonnegut often gave this piece of advice, pity the reader. 3. Example: “I believe the author has a great point here…” 4. The Moment of Truth: Best Practices For Discovering More Moments to Engage.

Yeah, yeah. I know you know (cause obviously you’re a smart person) that you need to engage your customers. And you gotta do it fast, or else you lose them, just like that. With so many avenues where customers can go through the sales cycle, we need to start recognizing the “Zero Moment of Truth (ZMOT)”. What is it exactly? To provide you with a more concrete example, I’m going to quote Google’s Todd Pollak and his experience purchasing online: I went online with my wife and we spent 30 minutes educating ourselves on all the options, features and specs, jumping back and forth between manufacturer websites and reviews, looking at the best-sellers and comparing prices. Once we made our choice, in less than five minutes we had logged into a retailer’s site, added a TV to the cart, paid in a single click and had a date for a delivery direct to our home.

These vital moments are where you capture your customer, that moment of truth. Show Up Where They are Where, you ask? How Local Can You Go? Is It Worth Responding to Blog Comments? Does Infographic Marketing Still Work? A Data Driven Answer. “En Twitter también hay que respetar la propiedad intelectual” | I de Igualdad. Cinco minutos antes de la hora de nuestra cita ya estaba allí. Concentrado con su iPad, no me cuesta adivinar que está revisando su Time Line en Twitter. Saludo sonriente y le falta tiempo para levantarse.

Es todo un caballero, de los de antes, de los que no quedan… pienso mientras nos desplazamos a otra mesa menos expuesta a apuradas entradas y salidas, a desayunos amargos, a riñas amistosas. Viste un polo rojo y negro que se me antoja poco acorde a sus ojos pardos, pero suficientemente informal para conversar olvidando el peso de su cátedra en Caminos, su participación en el Consejo Directivo de la Asociación Española de la Carretera (AEC), en representación de la Escuela de Caminos, o su membresía en la Comisión Permanente de la Plataforma Española de la Construcción, representando a la Universidad Politécnica de Madrid. “¿Has visto el último tuit que he lanzado?” Sonrío. Ahí no estoy yo muy de acuerdo, intento argumentar hablando del derecho a la información. Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation. InShare77 There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers.

Perhaps by now OKCupid is regretting the rather provocative blog title of "We Experiment on Human Beings! " The post deliberately added fuel to the social experiment fire kindled by Facebook's much maligned "emotional contagion" research. The furor began when Facebook published results from two parallel studies conducted on 689,003 unwitting subjects in the "Proceedings of the National Academy of Sciences of the United States of America. " In the psychological study, Facebook researchers sought to establish whether users' moods were affected by the posting behavior of their friends. Not to be outdone, OKCupid weighed in on the debate and Facebook's defense on their blog shortly after.

The first two were relatively innocuous and haven't caused much contention. 1. 2. 3. 1. 2. 3. 4. La fórmula mágica de la viralidad. "Yo no tengo fans ni followers,yo tengo cómplices" Gaby Castellanos es una de esas personas que, en una sola frase, te transmite un concepto, una idea muy compleja.

Por eso es una pasada ir a cada charla, porque siempre te da motivos para reflexionar, y, en mi caso, para escribir un post. Todos los que trabajamos en social media hemos escuchado una y mil veces eso de “no hagas social media, sé social media”, lo que implica toda una actitud en sí misma. El problema es que en la gran mayoría de ocasiones, ser social media se entiende como tener un perfil en Facebook, otro en Twitter y, como mucho, otro en Google Plus. Y, sin lugar a dudas, eso no es el Social Media.

El Social Media, como digo, es actitud, y esta actitud se refleja muy claramente en la frase de Gaby Castellanos que da título a este artículo: “Yo no tengo fans ni followers, yo tengo cómplices” Las redes sociales van de interacción, información y relaciones. No son followers. Before Your Start Your Social Media Campaign, Read This. Rahul Varshneya is the co-creator of, a SaaS platform helping startups and small businesses grow their companies using social media. This is truly the big bad world. You try your best (or at least you feel you’re giving it your best shot), but you still don’t see results.

On the other hand, you find that some with the least efforts get all the attention! Run an awesome startup? Get your company on stage at TNW Europe. Apply free I’m talking about the big bad world of social media. There have been guidelines on constructing the right posts, guidelines to post at specific times to attract attention, so much on growing followers and engagement. While the spiel on all of the above is relevant, the key ingredient that makes for a good social media strategy itself is missing. There are many questions that I come across while talking to startup founders on their social media strategy to market their products. How do we make our campaign go viral? 5 Big Social Media Fails of 2013 (and What We Learned) Social media is a wonderful channel for brands to engage with their target tribe.

When brands use social media well, the results can be terrific. A brand can experience increased loyalty, advocacy and word-of-mouth, all of which can lead to increased sales. However, sometimes things go wrong and have a negative impact on a brand. Below I outline five examples of some of the worst social media flops in 2013 and the marketing lessons learned.

Whether or not these are the worst of 2013, there are lessons to be learned by marketers. 1) Bad Judgment Epicurious is a popular food website. Needless to say, this was in very poor taste. How could this have been prevented? A consumer brand must understand that when a traumatic event occurs, especially in their home country, the last thing the brand should do is attempt to tie the tragedy to their product in any sort of promotional way. 2) Bad Judgment #2 Another example of bad judgment is when London’s Luton Airport posted this pic on Facebook. How to Create a Deeply Engaged Customer Community [INBOUND Bold Talk] New Research Shows Social Media Word-of-Mouth Rising. Movie Magic: 4 Ways Your Color Palette Can Transform Your Work — The Shutterstock Blog. 39 Resources for Understanding the Science & Psychology Behind Great Marketing.

Couples, the Internet, and Social Media. How to Use Psychographics in Your Marketing: A Beginner's Guide. Reinterpretando el acceso a la informacion en la economia del conocimiento vía @tristanelosegui. 36 herramientas increíbles para crear tu nueva nueva móvil en minutos | Eureka. ¿También te consideras un Renacentista digital? Transmedia Week | Attracting media and people around the world. El Community Manager, una mente maravillosa. Science & Environment - Doctor Who: 50 years of time travel in the TARDIS. Escudellat : A les 17:14 farem un minut...

GeoMetri, analíticas físicas para localizar clientes a tiempo real vía WiFi. Informe de la Sociedad de la Información en España 2011 (Fundación Telefónica) La Marca España, entre las diez del mundo que más valor pierden. La publicitat no és una loteria.