Google

Meet Google's human search engine for innovation. Network World - It was November 2009, and Don Dodge had just been laid off by Microsoft.

Instead of writing a new resume and collecting unemployment, he just waited for the phone to start ringing. Within two days, he had a new job at Google -- one of his former employer's biggest rivals. "I would probably still be [at Microsoft] if they didn't lay me off," Dodge said this week during an interview at DEMO Spring 2011. "But two hours after I got laid off, Google called me and several other big companies called. " DEMO IN PICTURES: 20 awesome tech products Dodge became the developer advocate at Google, and now treks across the country looking for innovative startups that Google can partner with, sign business deals with, invest in, or even acquire. It's roughly the same job Dodge performed at Microsoft, where he spent five years. "The job is the same," says Dodge, who's enjoyed a three-decade career in tech with such companies as Digital, Compaq, AltaVista and Napster.

Google's Innovation -And Everyone's? Knowledge - Google engines: Innovation is key. Search Engine Optimisation Metrics in Google Analytics. 3 Metrics Google Analytics Beginners Should Watch. The first login to a Google Analytics account can be daunting.

There are so many things to see, and so many different ways to tweak data, that deciding which are the most important metrics to watch can be an insurmountable decision. Ultimately, in my opinion, you are the only one who can decide what metrics and reports are important to your business. Some websites don’t collect money but do send traffic to other sites, or collect subscriptions or email sign-ups as a form of conversion. Some do collect money, but it’s just a small portion of their business; the phone call may really be considered a conversion. So how do you put it all together and come up with useful data from your Analytics account? The first thing we need to talk about, before we get into reports, is your Dashboard. If the top right of your page says “New Version” and is clickable, you’re looking at the “old version” and should switch right away. Visitors VisitsUnique visitorsPages per visitAverage time on siteBounce rate.

How to Use Google Search More Effectively [INFOGRAPHIC] Among certain circles (my family, some of my coworkers, etc.)

I'm known for my Googling skills. I can find anything, anywhere, in no time flat. My Google-fu is a helpful skill, but not one that's shrouded in too much mystery — I've just mastered some very helpful search tricks and shortcuts and learned to quickly identify the best info in a list of results. Sadly, though web searches have become and integral part of the academic research landscape, the art of the Google search is an increasingly lost one. A recent study at Illinois Wesleyan University found that fewer than 25% of students could perform a "reasonably well-executed search. " That search process also included determining when to rely on Google and when to utilize scholarly databases, but on a fundamental level, it appears that many people just don't understand how to best find the information they seek using Google.

Thanks to the folks at HackCollege, a number of my "secrets" are out. Infographic via HackCollege.