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Network World - It was November 2009, and Don Dodge had just been laid off by Microsoft .
This week’s video blog looks at the new “Search Engine Optimisation” feature in Google Analytics – which combines some of the elements more typically found in Webmaster Tools within the Analytics Platform. Initially, you need to ensure Webmaster Tools account is linked with the analytics account of the website you want to look at – if it isn’t, the following screen will be displayed after clicking on Traffic Sources, followed by Search Engine Optimisation, then one of the sub sections:
The first login to a Google Analytics account can be daunting. There are so many things to see, and so many different ways to tweak data, that deciding which are the most important metrics to watch can be an insurmountable decision.
Among certain circles (my family, some of my coworkers, etc.) I'm known for my Googling skills.