heuristics

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http://en.wikipedia.org/wiki/Recency_illusion

Recency illusion

The recency illusion is the belief or impression that something is of recent origin when it is in fact long-established.

SMART HEURISTICS

What interests me is the question of how humans learn to live with uncertainty. http://www.edge.org/3rd_culture/gigerenzer03/gigerenzer_index.html
http://www.nku.edu/~garns/165/pptj_h.html Try these cases yourself. A.

Judgemental Heuristics and Biases:

Heuristic Evaluation

http://www.nngroup.com/topic/heuristic-evaluation/ Heuristic evaluation is a discount usability engineering method for quick, cheap, and easy evaluation of a user interface design. Heuristic evaluation is the most popular of the usability inspection methods.
In computer science , metaheuristic designates a computational method that optimizes a problem by iteratively trying to improve a candidate solution with regard to a given measure of quality. http://en.wikipedia.org/wiki/Metaheuristic

Metaheuristic

Summary: The 10 most general principles for interaction design. They are called "heuristics" because they are more in the nature of rules of thumb than specific usability guidelines.

10 Heuristics for User Interface Design

http://www.nngroup.com/articles/ten-usability-heuristics/
Heuristic ( pron.: / h j ʉ ˈ r ɪ s t ɨ k / ; or /hy oo - ris -tik/; Greek : "Εὑρίσκω", "find" or "discover" ) refers to experience-based techniques for problem solving, learning, and discovery.

Heuristic

http://en.wikipedia.org/wiki/Heuristic
http://listverse.com/2010/04/12/10-more-common-faults-in-human-thought/

10 More Common Faults in Human Thought

This list is a follow up to Top 10 Common Faults in Human Thought .

Name it and webbies will buy it

http://www.futurity.org/society-culture/name-it-and-webbies-will-buy-it/#more-23305 "In general, the attribution of specialization can increase the credibility of a product or any kind of object," S. Shyam Sundar says. "It's really how the human psyche works."