Www.kintera.org/site/c.ahJLKYMDJjL4H/b.8114889/k.BFF5/Home.htm. The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits. The Persuasion Slide: An Introduction. In my keynote at the ConversionSUMMIT in Frankfurt (an amazing one-day conference I highly recommend!)
, I introduced a new concept I’ve been working on: The Persuasion Slide™. In short, it’s a simple model for persuasion that encompasses a variety of conscious and non-conscious factors. I’ll be publishing more on this topic, but I’m eager to get some reader feedback. So, here’s a super-short introduction to the Persuasion Slide concept… Gravity Gravity is what makes playground slides work, and in our persuasion model it represents the customer’s needs, wants, and desires. Gravity is not something that you create. Nudge When you are at the top of a slide, you are on a little horizontal ledge. This nudge can take many forms – an email, a big “Buy Now!”
Angle The angle, or slope, of a slide is critical. Conscious motivators are what many marketers focus on: features, benefits, price, discounts and sales, and so on. Friction Friction is the enemy of an effective slide. Building Your Slide. The Secret Life Of A Donor. Mark Phillips of Bluefrog in the UK is one of the most insightful bloggers I read.
He recently posted This is not a strategy. The title got my attention. I clicked and was delighted to see that his original source was Dilbert (actually Dogbert), a true fount of organizational knowledge. As Mark notes, here’s an approach not to follow … Here’s how Mark describes great fundraising, and I can’t improve upon his words: “It’s about engagement. Online business plan & due diligence reporting software,multiple choice answers, Easy self calculating GAAP Compliant financial statements and more. The Swiss International Fundraising Congress. Fundraising Ideas, Activities and Regulations at Raising Funding (UK) Changing Our World, Inc.: Fundraising & Philanthropy Consulting Firm to Nonprofits, Corporations, Private Foundations, and Philanthropists. Future Leaders in Philanthropy. Future Fundraising Now. Gayle Roberts (gayleroberts. Meet our Bloggers. Fundraising / Fondsenwerving crowdblog. The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits.
MOBILE FUNDRAISING. Funding Roadmap. FUNdraising. Helping Startups Launch & Raise Business Funding. Create Business Plan, Connect with Investors, and Start your Business - all with QuikPitch. PitchCrunch (PitchCrunch) The Money Network. Facebook, Zynga, Groupon, Twitter and LinkedIn have come to define the social Web.
Founded within the last five years, the quintet of start-ups is now estimated to be worth more than $71 billion. Behind these companies is a tangle of venture capitalists, founders, engineers and angel investors who stand to profit handsomely if these start-ups go public. For some companies, it is just a matter of when. Groupon is considering a 2011 offering that would value the social buying site at $25 billion, while Facebook has signaled that it will go public next year. The club of technology insiders is a deeply connected, interdependent network, with many players overlapping at one time or another on the same investments, boards and payrolls.
For example, the Russian billionaire Yuri Milner — who was virtually unknown in Silicon Valley before his first Facebook investment in May 2009 — is a critical connector in this ecosystem. Research by Evelyn Rusli, graphic by Guilbert Gates for The New York Times.
Rules. VC. CROWDFUNDING. Bloom... Venture Catalyst.