Analyse d'une application Facebook: Viralité, trafic et monétisation. J'ai toujours voulu savoir quel était le réel potentiel des applications sur Facebook. C'est pour cela que je me suis lancé dans le développement d'une application très basique (Test d'amitié), pour en analyser le potentiel viral, en trafic et monétisation. Je partage avec vous les premiers résultats, trois jours après son lancement...
Présentation de l'application Facebook L'application de test d'amitié est relativement simple. Deux personnes peuvent comparer leur nom et celui de leur contact pour obtenir un taux de compatibilité calculé sur les diverses informations publiques des utilisateurs. La page d'accueil de l'application permettant d'entrer les deux noms des personnes à comparer. Deux publicités affichées: Advertstream et Blogbang. La deuxième page affichant le résultat du test: Taux de compatibilitéPartager le résultat sur son murVoir l'historique de ses tests (les 10 derniers)Faire un nouveau testEt en bas, la liste de ses contacts qui ont déjà utilisé l'application 3 658 Visites.
Ajouter une application Facebook à une page fan [Tutoriel] [Tutoriel] Créer une page Facebook avec Heroku. Comme nous le savons tous, il est inconcevable pour une marque, une entreprise ou toute personne voulant promouvoir un produit ou un service, de ne pas être présent sur les réseaux sociaux. Un bon moyen de communiquer est de créer une page Facebook et c’est justement l’objet de ce tutoriel avec l’aide du service d’hébergement Heroku. Je tiens à préciser que ce blog ne possède pas de page Facebook, étant donné qu’il porte mon nom je trouverais ça un peu prétentieux. Petit rappel… Comment fonctionne une page Facebook ? Une page Facebook fonctionne quasiment comme un profil, à une différence près : la possibilité de lui rajouter des onglets.
Ces onglets permettent de stocker des applications en tout genre, mais celles qui nous intéressent sont les applications iframe. Elles offrent la possibilité d’intégrer une page html au sein de votre page fan sous forme d’onglet! Heroku : Qu’est-ce que c’est ? Place au tutoriel ! Etape 1: Créer une application Facebook Etape 2: Configurer votre application. Open Graph Protocol. Developer Roadmap.
Ads API Breaking Changes Due April 9th, 2014 at 10am PST Table of Contents Please note that in the below, deprecation means the field will no longer be supported by may still exist. Sunset means the field will officially be removed and no longer supported. Targeting The overall concept of targeting has been redefined as having four key areas (locations, demographics, interests, behaviors). Example: historically, if you selected "Parents" "Photography" "Photo uploader" within interests, the audience constructed was People who are Parents OR interested in Photography OR people who upload [many] Photos. During the period allotted for the breaking change, all advertiser accounts managed by PMDs will NOT be added to the new targeting types, unified interests (unless previously added by request), or demographic and behavioral changes.
As you are done integrating the new API specs, let us know so we can add your clients to the updated Facebook targeting offering. Unified Interests Objectives. Advertising Providers on Facebook Platform - Développeurs Facebook. Developers Apps Products Docs Tools Support Log In Product Docs Login Sharing Games Payments Ads for Apps SDKs iOS Android JavaScript Unity Third-Party APIs Graph API Ads API Advertising Providers on Facebook Platform Ad Providers To better serve your monetization needs while developing your application, below is a list of companies that provide advertising services on Facebook Platform. These providers are not approved by nor affiliated with Facebook and, therefore, it is your responsibility as the developer to ensure compliance with Facebook's Advertising Guidelines even though the companies on this list have agreed to the policies as well.
We hope that by providing this list of companies that have acknowledged their commitment to advertising quality that we can all foster a better user experience. Note: If a company you wish to work with is not on this list, please direct them to the terms linked to above. Was this document helpful? Ad Providers. App Center Guidelines. The App Center is a central place on Facebook for people to find great social apps. It’s designed to show off high quality apps and great user experiences. It provides an effective channel to grow apps on Facebook, including mobile apps and websites that use Facebook Login.
We encourage all developers to create an App Details page so that the app appears on Facebook. When you save your App Details Page, it will be available in search on the Facebook website. Once your app has high engagement and user ratings, your app can be submitted for listing in our App Center. We know that you spend a lot of time developing your app, so we’ve created this document to help you first configure your App Details page and later submit for review to be listed in the App Center. Before you submit your app, be sure you’ve read and complied with the guidelines below and our policy guidelines. We’re excited to see your app succeed, and look forward to promoting it in the App Center. Feed Gaming. Think about an appropriate place in your game to publish on behalf of a player, for example after completion of a level.
Feed Dialog example The recommended way to publish is using the Feed dialog, which requires no extended permissions. Specify the url of your open graph object in the link property. See the Feed dialog reference documentation for a complete example. Graph API example You can also publish using the Graph API by issuing an HTTP POST to the /USER_ID/feed connection on the User object.
POST /USER_ID/feed? When your story is rendered on Facebook it will appear as a link, with a 90x90 pixel (maximum) image that has a play icon overlay. When people clicks the play icon, the content will be replaced with the SWF that was specified in your object's og:video tag. Dynamic generation of Facebook Open Graph meta tags. Open the Graph. Graph API & IFrame Base Facebook Application Development PHP SDK 3.0. Facebook recently updated their PHP-SDK to version 3.0. This is a major change. So I decided to update some of my facebook related tutorials with updated code. At first I want to tell you that, this post is the updated version of my popular post Graph API & IFrame Base Facebook Application Development . So if you never saw that tutorial I request you to visit that and learn the basic things specially facebook application setup. Also on that post I mentioned some important things regarding iframe, so in this post I’ll not mention them again. So in this updated post we will learn: How to update facebook php sdk 3.0 libraryAuthenticationHow to give extended permissionsHow to call graph apiHow to publish stream using facebook’s latest dialog systemHow to request/invite your friends and track them Before proceeding: 1.
First download Facebook’s php sdk and from the /src directory copy facebook.php, base_facebook.php and fb_ca_chain_bundle.crt to your project dir. 2. 3. 4. 5. 6. Hosting Facebook Applications on Amazon EC2 : Articles & Tutorials. By Jinesh Varia, AWS & the 8KMiles team Host Your Facebook Applications on AWS In this article, you will learn how to launch your Facebook application on Amazon Web Services cloud infrastructure within minutes. A Facebook application—whether it is online casual game or social application—is a hosted web application that utilizes the Facebook API. You can host your Facebook applications on AWS to access a reliable, scalable, and cost-effective compute infrastructure. The flexibility of AWS allows you to choose the programming models, languages, and operating systems that you are already using or that are best suited for your project.
When you host your application or game in the cloud, you can start small and then quickly scale up your infrastructure when your application is popular. For the purpose of this tutorial, we will deploy a sample application built in PHP and host it in the AWS cloud. To launch a sample Facebook application in the AWS cloud, all you have to do is following: 1. 1. 10 tips for releasing your Facebook application, and maximizing growth. So, you’ve got a great new facebook app, and you’re salivating at the prospect of unchecked viral growth? Well, who isn’t. Here’s a few tips on how to get as much traction as possible with your new app (in no particular order): 1. Spend time on your icons and screenshots – This is the first interaction your potential users will have with your app, so it had better be impressive, especially if you have competitor apps already out in the wild.
There are three pieces to worry about: an application icon (16 x 16 pixels), an application logo (75 x 75 pixels) and a screenshot of any size you choose (which will be resized to the width of your About page). 2. 3. 4. 5. 6. 7. 8. 9. 10. Well, there it is. Google Analytics pour votre application Facebook. Comment adapter Google Analytics pour votre application Facebook Voici quelques adaptations à faire au code de tracking de Google Analytics pour pouvoir suivre les statistiques de votre application Facebook de manière optimale. Se débarrasser des paramètres d’url dans les pages visitées Si vous avez posé votre code classique et que vous vous rendez dans l’onglet Contenu de Google Analytics, vous observerez que Analytics considère les pages comme différentes lorsqu’elles n’ont pas les mêmes paramètres d’url.
Vous vous retrouvez donc avec une liste d’urls longue comme le bras, ce que n’est pas du tout pratique. Il faut donc indiquer à Google Analytics d’enregistrer l’url canonique de l’application Facebook, et non l’url complète en précisant qu’il faut comptabiliser ‘/ma_page.php’ dans le ‘_trackPageview : _gaq.push(['_trackPageview', '/ma_page.php']); Obtenir les sources de trafic de l’application Facebook Le code Analytics qui marche pour vos applications Facebook :