Atom Z60 Media Coverage
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Posted by Tom Foremski - May 5, 2010 Intel today announced a new Atom processor with lower platform power use with support for high performance graphics targeted at smartphone and tablet use. The latest Atom Z6xx is designed to compete against ARM Holdings , the UK chip design company.
Intel Wrestles ARM For Smartphone Markets With Latest Atom - SVW
Intel on Wednesday released its most power-efficient Atom processor, which the chipmaker is hoping will give it a foothold in the fast-growing smartphone market. Before the introduction of the Z6, the Atom family of CPUs used too much power to be useful in mobile devices smaller than netbooks, the inexpensive mini-laptops that were the fastest-growing PC category last year. With the latest processor, Intel claims it's ready to take on makers of ARM processors, which dominate the smartphone market today. "Intel has delivered its first product that is opening the door for Intel architecture in the smartphone market segment," Anand Chandrasekher, senior VP and general manager of Intel's ultra mobility group.
Intel Launches Atom CPU For Smartphones -- Processors -- Informa
New Intel Atom Z6xx To Power Handheld and Tablets
Intel has announced its new platform includes an Intel Atom Processor ( Z6xx Series ), the Controller Hub MP20 and a dedicated Mixed Signal IC (MSIC). Intel has been able to reduce idle mode power consumption by up to 50X, which is critical because handsets and tablets tend to be always on, often in idle mode. According to Intel, the new platform can also play audio for 2 days straight, but play video only for 4-5 hours (on a 1500mAh battery, and compared to the “Menlow” generation of Atom). Here’s an example of what a real Intel-powered phone looks like.
Intel's new Atom Z6xx series is capable of running games such as Quake 3 Intel has begun a greater push into the mobile device market with new versions of its Atom processor that cut energy consumption sufficiently to fit inside a smartphone or web tablet, while offering greater performance than ARM-based chips, according to the firm. Announced today, the Intel Atom Z6xx series forms part of Intel's Moorestown platform, and offers a claimed 50-fold reduction in power consumption compared with the previous generation of Atom chips. Intel said that this is low enough for them to power a mobile handset and offer a battery life comparable to current smartphones.
Intel takes on ARM with Atom chips for smartphones - V3.co.uk -
The Atom processor was something of a surprise success for Intel. The company expected its product to succeed, of course, but perhaps not in the manner it did. When we first visited the Atom's Austin, Texas-based design team , the spotlight was firmly affixed on the low-power Menlow platform.
Inside Intel's Atom Z600 series - The Tech Report - Page 1
Intel’s Powerful New Atom: Can it Beat ARM or Topple Apple? Will
This week Intel brought out a powerful new Atom processor that, according to them, could fit into an iPhone form, is vastly more powerful with similar battery life, and is priced competitively. From a technology standpoint it is an impressive piece of work and had anyone argued that an x86 processor could even come close to being able to work this efficiently they likely would have been laughed out of the room a short decade ago. However Intel faces a similar problem faced by companies that have tried to move in on Windows, the iPod, and even x86 and that is that people don’t like to move and once they pick a technology they are likely to stay with it unless they become extremely unhappy. It is somewhat ironic, if we use the iPad as an example of a product that could displace x86, that the right way of displacing an entrenched technology is being demonstrated by ARM and not Intel.
Intel Takes on ARM for Mobile Processor Market - PCWorld Busines
Intel is virtually synonymous with processor technology. Intel has been the leading developer of the chips that drive servers, desktops, notebooks, and even net books, but it is conspicuously absent from the rapidly growing smartphone --and now tablet--market. Intel has a dominant stake in the processor market --with about 70 percent, and it has only one real competitor in AMD. Multiple core processors and server virtualization, combined with a trend toward mobile platforms like smartphones and tablets, however, threaten the future of Intel's dominance.
The new Intel Atom Processor Z6xx Series Family (formerly "Lincroft" SoC) and Intel Platform Controller Hub MP20 (formerly "Langwell") Photograph: Nick Knupffer Intel has launched a new version of its Atom processor that uses far less power and "prepares the company to target a range of computing devices, including high-end smartphones , tablets and other mobile handheld products," said Intel. Belli Kuttanna, chief Intel Atom processor architect, said: "After we delivered the first-generation Intel Atom processor with 10x thermal power reduction, we challenged ourselves to achieve 50x power reduction at the platform level." The Z6xx system-on-chip (SoC), formerly codenamed Lincroft, includes 3-D graphics, video encoding/decoding and memory and display controllers. Intel says it can support "HD 1080p high-profile video decoding and 720p HD video recording", bringing "a rich, PC-like visual experience to powerful handheld computers".
New Intel Atom is aimed at tablets and smartphones | Technology
After a few false starts, Intel is making yet another attempt to get inside smartphones by launching a new Atom processor designed specifically for mobile devices. The chip, codenamed “Moorestown,” will be extremely power efficient, yet pack enough computational muscle to enable features such as video conferencing and HD video, says Intel. “This is our second-generation, low-power Atom platform that can exceed our competition in terms of power and performance,” says Anand Chandrasekher, Intel senior vice president and general manager of the Ultra Mobility Group. The system-on chip package will be based on Intel’s 45-nanometer process and will pack 140 million transistors. Intel’s chips run the show in netbooks, notebooks and desktop processors, but the company has been sidelined in the fast-growing smartphone market. Processors based on the rival ARM architecture are in most smartphones today.
Intel Introduces Ultra-Low-Power Processor for Smartphones | Gad
Intel launches chip for smartphones, tablets | Nanotech - The Ci
Intel on Tuesday announced its long-awaited Atom chip for smartphones and tablets , a crowded market populated by a host of formidable rivals--unlike the PC market where it dominates. Previously known by the code name "Moorestown," the Atom Z6 processor series will "open the door" for Intel chips in the smartphone market, said Pankaj Kedia, director in the Ultra Mobility Group. To date, Intel's Atom has been used primarily in Netbooks, where it has been adopted widely by all major PC makers and been an unqualified hit. "The specific focus of Moorestown is entering the smartphone segment but it also does very well, it scales very well in the tablet segment," Kedia said. The entire package of chips is composed of the Atom Z6 series system-on-a-chip and two accompanying pieces of silicon.
SAN FRANCISCO (MarketWatch) - Intel Corp. on Wednesday unveiled a new version of its Atom chip, raising the stakes in its bid to establish a bigger footprint in smartphones and tablets, the hottest segments of the consumer tech arena. The rollout of the Atom platform, codenamed Moorestown, which the chip giant touts as being more power-efficient, underscores the Santa Clara, Calif.-based company's aggressive push into new areas beyond its core PC market, which has seen growth slow in recent years as more customers flock to mobile devices. It is an arena where low power consumption is key, and Intel /quotes/zigman/20392 /quotes/nls/intc INTC -1.10% is stressing the new chip's energy efficiency, while highlighting the processor's ability to deliver a "PC-like" experience. The previous Atom chip helped pioneer a new market for netbooks, small laptop-style devices that fell between a full-function laptop and a smart phone.