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http://blog.guykawasaki.com/2005/12/the_102030_rule.html#axzz0lpiwnc1J

The 10/20/30 Rule of PowerPoint

I suffer from something called Ménière’s disease—don’t worry, you cannot get it from reading my blog. The symptoms of Ménière’s include hearing loss, tinnitus (a constant ringing sound), and vertigo. There are many medical theories about its cause: too much salt, caffeine, or alcohol in one’s diet, too much stress, and allergies. Thus, I’ve worked to limit control all these factors. However, I have another theory. As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies.
I’ve started my business plan marathon season again. Between now and the end of May, I’ll read several hundred business plans: some for my angel investment group ( Willamette Angel Conference ), and others for judging business plan contests at the Universities of Oregon, Texas, Rice, Princeton, and Notre Dame. I’d like to use the famous T.S. Eliot line from The Wasteland : “April is the cruelest month.”

10 Requests From Your Business Plan Reader

http://timberry.bplans.com/2010/03/10-requests-from-your-business-plan-reader.html