10 surprising Social Media statistics. Editor's Note: This is one of the most-read leadership articles of 2013.
Click here to see the full list. If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media. 1. The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012. Those are impressive numbers against the prevailing idea that social media is "just for teenagers. " Rethink it: Keep older users in mind when using social media, particularly on these three platforms. 2. 189 million of Facebook’s users are "mobile only" Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well.
Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. 3. 4. 5. Social Media 2013 Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics.
Some of the highlights cover: 4.2 billion people use their mobile device to access social media sitesThere have been over 10 billion Facebook apps developed so far28% of Retweets on Twitter are due to inclusion of “please RT!” Google + 40% of marketers use it, 70% want to learn more and 67% plan to increase activities42% update their profile information regularly on LinkedInEvery second 8000 users like some or other photo on Instagram Be Sociable, Share! Social Media Statistics Ireland. Social media is part and parcel of our daily lives in Ireland.
So we’ve put together an infographic that details how Irish people use Facebook, YouTube, Twitter and LinkedIn. We’ve also included Facebook mobile stats, Twitter stats and LinkedIn data on user seniority and job function as well as some figures we could find on Google+ and Instagram. The infograph was researched by our Discovery team who use data and analysis to uncover insights for brands. If you would like to know more about what our Discovery team can do for you, please email cathal.gillen@eightytwenty.ie View the social media statistics Ireland infographic below. Full size: Socialbakers. Facebook statistics by countries. 60 facts and statistics on Twitter in 2013. Facts about social media are often pieced together from sites that seem credible but sometimes they leave a lingering doubt.
Is it smoke, mirrors or is it a fact? Stating it can be easy but verifying it can be almost impossible. As they say… “there are damned lies and then there are statistics“. When you are raising $1 billion in a public float, the numbers are under the microscope. The government is glancing over your shoulder and the investors are casting a withering eye and wanting a return. Twitter is floating part of its business to raise capital as it seeks to continue growing on a web that doesn’t like downward subscriber and revenue trajectories.
What has Twitter revealed? Here are some of the numbers that were part of the 800 page filing for the Twitter IPO. So they are the numbers for the float. The facts on tweets, hashtags and other numbing numbers Twitter thrives on tweets and hashtags. If you want to find out the other 38 facts you cn view them in the infographic below. Google - Our mobile planet. Top 20 most shared video ads of 2013. It’s late November, so we’re comfortably past the point where people are no longer agitated that ‘best of the year’ lists are starting to appear already.
In fact I’ve already got my 'Best Korean Pop Albums' and 'Favourite Men’s Health Straplines (abs category)' lists all lined up and ready to go. In a listicle heavy year, this Winter will be the ultimate in year-end countdown meltdown, or Listageddon as I’m pushing for the late November period to be renamed. Hot off the presses today (I'm sure there's a more up-to-date cliche then that) and towering above the rest is Unruly with its Top 20 most shared ads of 2013. This one’s good because it’s based on fact, not the opinion of some feckless pundit. Here’s the top 20 in all its YouTube embedded glory: 1. Dove transformed its marketing strategy to a more socially conscious approach; building self-esteem and celebrating real women through its advertising, instead of featuring ageless spectres like Andie McDowell.