16 Ways to Create Unique “Local” Content for Cities Where You Want to Rank. Are you creating pages on your site that target specific cities where you want to rank well in the organic search results for local businesses?
Essential Analytics Reports for UX Strategists. 2014 Industry Survey. Subject Line Data: Choose Your Words Wisely. Most people quickly scan the subject lines in their inbox before deciding which messages are worth their time and attention.
With so much pressure on the subject line to entice the potential reader, we thought it would be interesting to see how much of a difference a single word can make in a campaign’s open rate. To get some answers, we studied approximately 24 billion delivered emails with subject lines composed of approximately 22,000 distinct words. If you think that sounds like a lot of data, you’re right.
We looked at subject lines both in general and within specific industries. Here’s a quick rundown of our criteria and approach: Investigate campaigns sent by users from the United States with tracking turned on in the past year. The numbers presented below are standard deviations from the mean open rate for a user/list. Results for comparable word groups The output of the regression analysis suggests that similar words often have similar impacts on open rates.
Personalization works. Digital Marketing Manager Series from Market Motive. What You Can Learn from Referral Paths in Google Analytics. If you’re looking at your traffic sources but not really digging in to them, you could be missing out on some insightful data about where your traffic is coming from.
Referral paths can be messy, but they hold the key to the most popular tweets, influencers, and content for your business. Why You Should Stop Using Google Rankings as Your Primary SEO KPI. Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute.
For many companies, these changes have been disastrous. A big reason that the impact of these changes has been so massive is that many companies have been measuring their SEO (and in-house SEOs') performance using the wrong key performance indicators (KPIs), inevitably causing this situation. How could this be, you ask? Well, consider the eight reasons below as to why rankings should not be the main KPI for measuring SEO performance at your organization. 1) Algorithm Changes and Updates.
Train a Content Team to Have a Singular Brand Voice. Reference: How to Contact Facebook (90+ Ways) 10 Tips For Using YouTube To Kill At Local SEO. The 5 Stages of Writing Irresistible Landing Page Copy. SEO for Google+ Profiles, Pages, Local, Communities & Updates. Want to maximize your visibility in Google's search results?
This Google+ SEO guide explains how to optimize your profile, page, local, communities, and even your updates for specific keywords – as well as how Google handles outgoing links. Google+ Profile Optimization. The Anatomy of a Perfect Landing Page. Placement and Content.
Content Marketing Explained in a Dynfographic by MandLoys. Creating Engaging Content Is A Breeze With This Simple Approach. Quality over quantity.
That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. Podcast: Play in new window | Download It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released their report B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America. It turns out that over half of all businesses surveyed are having a hard time creating quality content. Font Awesome Icons. SEO is Dead. Now What? Search engine optimization has changed significantly since the earlier days when the term was first coined and industry leaders are beginning to hint at a fundamental philosophical shift that would effectively render the traditional SEO as a dead or dying craft.
It is time to re-imagine what it means to manage search engine rankings. Insights Into Visual Engagement. 7 Tips to Create Facebook Ads That Convert. Are you already advertising on Facebook – but not yet seeing the results you hoped for?
If you want your ad spending to yield more fans, leads or sales, you might just need to tweak your strategy a little bit to start seeing a better return on investment. Here are 7 of my favorite Facebook ad tips for tweaking your approach, so your next Facebook ad results in higher conversion rates – and more business for you. #1 Reach More Fans Through the News Feed The number of users accessing Facebook on mobile devices has skyrocketed in the past year – today, 60 percent of all users are visiting Facebook on their phones and tablets. This has pretty serious implications for advertisers because when users access Facebook via mobile, there is no right-hand column – which means you can’t afford not to focus at least some of your advertising on News Feed placements.
Are You Losing Business With The Wrong Value Proposition? Struggling to decide what you should write on your home page?
Striving to whittle a headline? And bullet points? Composing an online value proposition probably is the hardest part of creating website copy. 3 Landing Page Headline Formulas to Target Your Prospects. 100 Conversion Optimization Case Studies. If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these.
They’ve come from multiple sources and been placed in one post. I present to you 100 conversion optimization case studies! 1. Overview and Results Achieved: How to Claim & Set Up Local Profiles: From Google+ to Yelp. Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there. Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has over 8 locations in the Texas area. As you can imagine, local SEO is incredibly important (as is local social) so claiming, setting up, managing and updating all of the local listings for our school is quite a task. Www.offerpop.com/~offerpop/altimeter/Altimeter Social ROI Report.pdf. Don't Let Paper Paradigms Drive Your Digital Strategy - Karen McGrane. By Karen McGrane | 11:00 AM June 17, 2013 The web isn’t print.
The way we publish on the web — our process and workflow — is mostly derived from what we know about putting ink on paper. Which makes sense, because for most of human history, print was all we had. In a world of connected devices, we need to publish digital content onto all kinds of different devices, screen sizes, and form factors. Persona template. Measuring the Impact of Your Content Marketing Strategy: The Pyramid Approach. Social Media Marketing Plan - A Daily Routine. 652 Flares Twitter 366 Facebook 0 Google+ 54 LinkedIn 89 Buffer 143 652 Flares × Social media marketing takes up far too much of your time. It’s frustrating, it’s hard to keep up and interferes with other work of higher priority! The 7 Types of Digital Marketer. Social media has disrupted quite a few fields, becoming an integral part of many of them, such as journalism or marketing.
And professionals in these fields have had to adapt, or, perhaps, perish. But everybody has a different way of using social media in the digital marketing world — and his or her unique own style. Or do they? According to Optify, a Seattle-based marketing software provider for digital marketing agencies, there are just seven types of digital marketers depending on how they use social media. And they've laid out these seven categories in an infographic, which can be seen below. Is Twubs the Next Big Twitter Chat Management Tool? The Twitter chat is one of the best tools for a social media professional to communicate with fans and customers, driving the conversation around the brand.
Tuesday's version of existing chat platform Twubs promises to make that job even easier. How Upworthy Used Emotional Data To Become The Fastest Growing Media Site of All Time. In a presentation on Thursday at the Personal Democracy Forum, a New York City gathering on the intersection of tech and politics, Upworthy editorial director Sara Critchfield explained how the site, dedicated to resharing stories with social impact, is leveraging emotional data to become the fastest-growing media site in history. Upworthy, which MoveOn founder Eli Pariser started in March 2012, clocked 8.7 million monthly unique visitors within its first six months and now garners more than 10 million uniques a month.