Neer. The Rules of Geolocation Marketing. SimpleGeo - Location is Hard. Make it Simple. SimpleGeo Locates $1.5 Million And Many Big Name Investors. There is a lot of buzz around SimpleGeo right now.
The service, which participated in our RealTime CrunchUp earlier this month, also took home two prizes at the Under The Radar conference just prior to that. And that was a big deal for the company considering it won the audience award even though it’s not exactly the most consumer-oriented project. But people seem to understand that the location space is getting really hot right now, and SimpleGeo, which provides its geolocation infrastructure to other companies, offers one of the best models to capitalize on that. So it should be no surprise that they’ve attracted some big time investors. SimpleGeo has just closed a $1.5 million seed round of funding, we’ve confirmed. The two founders, Matt Galligan and Joe Stump, who are both based in Boulder, CO, used their time in San Francisco this month to close this new round.
SimpleGeo is not the only company working to provide an easy way for others to tap into the location craze. You Are Here: The Battle of Geo-Location Services. With everything on the Internet pointing towards mobile in some form or fashion, it only seems logical for online properties to find ways to provide geo-location services.
A number of companies such as Gowalla, Loopt and even Facebook with “Places” threw their proverbial hats into this arena recently with limited success but when the smoke cleared, two popular services took control of the space: Foursquare and Yelp. Interestingly enough, while Foursquare and Yelp started in different directions - the former starting as a geo-location with a side of gamification and the latter as a review service - but as time passed these companies’ services have become quite similar. This recent connection between the two has led to a rivalry of sorts. Since we’re about unity in this space, and with both having their pros and cons, we will explore how each in their present states can live harmoniously in today’s world. Is checking-in a one-trick pony? This is a notion I’ve read in some posts online.
Foursquare : la bébête qui monte, qui monte … « le BOG. Foursquare : la nouvelle carte de fidélité ? L’une des forces de Foursquare, c’est son potentiel de fidélisation. À l’heure actuelle, beaucoup font l’apologie de la recommandation entre les utilisateurs, et du côté ludique. Moi le premier. Mais là où toute notre attention se focalise sur les usagers de « 4sq » (Foursquare en abrégé, va falloir vous y faire), d’autres joueurs plus importants encore pour le bon développement du service entrent en jeu : les services connexes et les marques.
Les services connexes. Depuis le guide Michelin, les services de recommandation sont une des premières solution de choix de destination pour les consommateurs. Puis vint le tour du réseau HBO, puis BravoTV et Warner Bros. Bravo, WB and likely HBO are using these as incentives to visit the places they’ve curated with tips. Le partenariat avec Zagat est encore plus prometteur : Connected Apps de Foursquare: le lieu comme plateforme de services. Foursquare : concepts et usages - Marketing et Technologies, Blo. Etudes en marketing, Haute Ecole IS. Après Facebook et Twitter… Foursquare va faire un carton ! A la croisée du réseau social, de la géo-localisation, du guide touristique et du jeu en réseau, on peut désormais trouver Foursquare.
Grâce à cette nouvelle application pour mobile, en un clic tous vous amis peuvent vous géolocaliser sur une carte. On savait qui vous étiez, aujourd’hui, on sait où vous êtes ! Pour participer à ce nouveau « réseau social » il faut avant tout avoir un Smartphone ! On va sur Foursquare.com, on s’inscrit (check in) et le système GPS localise votre pseudo sur une carte type Google Maps. C'est quoi Foursquare : ten. Bob Dylan Uses iPhone Geolocation App to Market New Album. Bob Dylan hasn't been a huge fan of technology.
In 2006, he complained to Rolling Stone that no one had made a record that sounded decent in the last 20 years because of modern recording techniques and that "CDs are small. There's no stature to it. " So it's something of a surprise that Dylan is using a geolocation iPhone app to promote his latest album, Tempest. The Sound Graffiti app, which can be accessed at listentobobdylan.com (but only via your iPhone — you can't download it from a desktop computer), lets fans unlock free songs from the album when they visit various locations. For instance, 3012 West Cary St. in Richmond, Va., is the home of Plan 9 Records and 2000 4th Ave. in South Minneapolis, Minn., is another record store, Electric Fetus. Dylan isn't the first classic rock artist to embrace digital technology.