Technology is making traditional marketing--cold-calling, print advertising, T.V. advertising, junk mail, non-solicited email and trade shows--less effective and more expensive.
Data is a marketer's best friend — it empowers your business to reevaluate strategies and shift resources to effective marketing channels.
Not a day goes by, it seems, without the announcement of a new tool or approach that advances (complicates? confuses?) the ability of marketers to monitor and manage their social marketing campaigns.
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.
The Like Box is a social plugin that enables Facebook Page owners to attract and gain Likes from their own website. The Like Box enables users to: See how many users already like this Page, and which of their friends like it too Read recent posts from the Page Like the Page with one click, without needing to visit the Page The minimum supported plugin width is 292px. Attributes href - the URL of the Facebook Page for this Like Box width - the width of the plugin in pixels.
Somesso.com is the neutral social media solutions marketplace designed to compare the products and services of social media consultants and technology vendors (supply) to suit the real needs of any corporation (demand).
50,000 monthly visitors browse Arts Initiative web pages. 20,000 Columbians subscribe to our weekly e-newsletters. 9,000 ticket reservations are processed a month at the Ticket and Information Center.
This article was co-written by Jon Ostrow and Ariel Hyatt If you are anything like the majority of people, artists, authors, entrepreneurs and beyond who have built a Facebook fan page, then I’m sure you’ve noticed something…
Great Marketing doesn't have to be expensive, but it has to work. The Problem with marketing is always the same: While most large companies can afford to partner with the best ad agencies, PR firms, marketing consultants and design studios, most small and mid-sized companies are forced to make do with smaller, often far less effective alternatives.
White paper E-mail marketing for the cross-channel customer: moving towards integrated interactive marketing
Producing content for the web can not only be creatively challenging but can suffer from some of the pitfalls of any other task – lack of time, lack
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999), is a marketing book by Geoffrey A. Moore [ 1 ] that focuses on the specifics of marketing high tech products during the early start up period. Moore's exploration and expansion of the diffusions of innovations model has had a significant and lasting impact on high tech entrepreneurship.
For years, marketers have lacked a single, centralized database. We've had to manage multiple lists, and put up with the need for constant downloading, merging, deduping, and uploading. With HubSpot 3, you'll have the most scaleable, powerful marketing database ever created. No other system lets you maintain and work with all this data. It's the only database you'll ever want or need.