Content Marketing. Curation vs. Content Creation in 2012 : Innovation. Content may still be king, but here's why you need to be paying more and more attention to curation.
January 23, 2012 It’s no longer enough just to blog. Collecting good posts, pictures and information creates value. Curation (a valuable collection of content) is the new content creation, and it will be on the rise in 2012. Here's how to understand and manage this new wave. 1. Blog posts, articles, e-books, comments and what we see on Facebook and Twitter, Google+ and LinkedIn, all of that stand-alone information, is content. Many experts prove themselves by offering content. 2.
Once, there was value to finding information. 3. The need for curation is proportional to the deluge of content. 4. When people I know and respect post links to posts, articles and other content that interests them that’s curation. 5. 6. I’ve spent a lot of time in recent weeks looking at how Tumblr, Scoop.it, Pinterest, Delicio.us and a few others work. 7. 8. 9. We’ve known this for years. SXSW: David Carr and the Curator's Code. The ease with which folks are able to blog, reblog, and otherwise reproduce (as well as remix) other people’s work is definitely among the revolutionary powers of the internet — at the heart of which is the reduction of everything to ones and zeros, which lends itself not only to obscuring the provenance of a particular work, but also to reducing the perceived value of content in general.
This is a concern to anyone who values quality content, of course: if people and organizations aren’t getting paid to create, their ability to create is severely limited. At The Verge, we follow a time-tested method of attribution. When a story is not the result of original reporting by one of our writers, we place an easy-to-read link at the bottom of the page (well, right before the comments) so readers can hit up the source of the news and check it out for themselves.
The Verge interview: David Carr on curation, crowdsourcing, and the future of journalism. 212inShare Jump To Close David Carr has written about media for over 25 years, from his early days in Minneapolis, Minnesota, to Washington, D.C., to his current post at The New York Times, where he’s been for almost a decade.
His weekly column, "The Media Equation," covers all aspects of journalism and culture, especially the always-evolving world of online news; his recent work has questioned the rise of Twitter activism, investigated the failure of Tribune media, and mused on Louis C.K.'s successful experiment in self-distributed comedy. Let’s start by talking about the Curator’s Code. I paid attention to it, number one, because of who was proposing it. The other thing is, people generally talk on backchannels: ‘Oh, I had that first,’ or ‘That guy ripped me off,’ or ‘She’s always picking my pocket.’ I just think that people seem less and less concerned about where their information comes from at a time when I think they should be more and more concerned about it. Section TOC Title. Become a Content Curation King. Sean Carton | August 29, 2011 | 18 Comments inShare79 Nine ways to make curation work for your brand.
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). If you're a web veteran, you're probably wondering how this is any different than what people have been doing online for years.
So what's the big deal about curation? Making curation work for your brand is a lot easier said than done. Use Content Curation To Build Readers’ Trust. Curation101. Content Curation Vs Content Aggregation: The Basics. You might be wondering what content curation and content aggregation actually are. In today’s post, we’re going to explain how you can use these two powerful marketing tactics to improve your social media campaign. Curation101. Use Content Curation To Build Readers’ Trust. Forget Content Curation, Focus on Original Content in 2012. Social Media Primer. What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.