Vous avez dit "curation" ? par Christophe Deschamps. Vous avez dit "curation" ? 5 à 7 ADBS, 13 mars 2012. Using Curation to Create the Perfect Content Marketing Mix [INFOGRAPHIC] “There’s much more to content curation for marketers than simply aggregating and amassing content. Marketers can add value by analyzing and re-purposing each piece of information,” says Neil Bhapkar, Director of Marketing at Uberflip. “Content curation can enable marketers to re-channel relevant content to spark engagement and awareness with customers and prospects.” Content Curation: The Ultimate Guide. 33inShare Content curation is a hot topic of discussion in marketing circles these days. One of the biggest problems businesses face when they try to pursue content marketing is finding the time to actually produce the content.
But when you curate content, you don’t really have to produce anything. Sort of… There are a lot of misconceptions about content curation out there. What is Content Curation? Curation is nothing new, really. Radio stations are also curators if you think about it. But never has the ability to curate content (be it visual, audio or text) been so available for the general public. In fact, most people that have any sort of online presence have curated content at one point or another. Content curation is really just the sharing of other people’s information.
This is similar to how a museum curator would research different art pieces for an exhibit, sift through them, analyze them, and finally decide what to display. I have to disagree with this view point. Discovery Analysis. Content Curation Guide for SEO - What, How, Why. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
When it comes to the Internet, I imagine it as the warehouse where the Ark is archived at the end of Indiana Jones – Raiders of the Lost Ark. The Ark is that outstanding content someone has produced and that no other will be able to see again, because it is forgotten and hidden between gazillions of other contents. Apart from the gigantic volume of pages present in the Internet, for a long time, search spam has been making the discovery of reliable sources difficult; and – let's be honest – Social Media has enhanced this issue, because it added even more noise and dispersion. Actually, as Mitchel Kapor said once, getting information off the Internet is like having a drink from a fire hydrant. To tell the truth, this problem is not new. What is Content Curation? This is especially needed in the Internet era. How to do Content Curation: The Tools Zite Flipboard.