So we have all heard time and time again, “to attract links you need to build great content”. But very few actually talk about what good content looks like. That’s because good content can come in many different forms.
Every writer requires some new input at whatever stage they are in their career. Constant improvement, or kaizen as the Chinese call it, must become a part of the writer’s lifestyle. A serious writing career has demands, just like any other, and requires deliberate action towards a targeted end.
I require my undergraduate journalism students to buy two books to keep by their sides at all times. One of them is the AP Style Book ; the other is called When Words Collide: A Media Writer’s Guide to Grammar and Style . I can’t tell you how much I love my When Words Collide book; I use it all the time. I’d like to share some information with you about one of my favorite chapters in this book. It’s called 10 Little Secrets, 10 Big Mistakes—and the information is useful if you aim to be a better writer .