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We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content. Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself. Yeah, yeah.
What is it we SEOs do?
At this point there are 3 to 4 well-known and accepted definitions of content strategy.
A common occurrence: you or someone you know wants to create content and have it published online.