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Posted by Tom Foremski - November 16, 2010 There is no doubt in my mind that the topic of curation and the Internet, is an important one and that it will be a dominant topic in 2011. Curation is important because we are reaching the limits of what can be achieved through algorithms and machines in organizing and navigating the Internet.
Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank.
FORTUNE -- Even the most casual social network user will admit that the Facebook or Twitter experience can be overwhelming -- that merciless stream of status updates and shared content, which sometimes feels less like a stream and more like a deluge, waits for no man, woman, or Web crawler.
Posted by Guest Writer - January 8, 2011
As many of us know, in the social media marketing game content is king! Without anything to Tweet about or post about on Facebook our communities would fall by the wayside and our customers would stop listening to us. For most brands, the first question that must be answered before starting a social media strategy is “Where do we find good content to post about?”
Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority.
The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Curation has a distinguished history in cultural institutions.
According to a number of predictors, and my friends, 2011 is going to be the year of curated video.
Not that familiar with “content strategy?” That’s ok. It’s in my job title, and I struggle every time I’m asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation.
Over the past few weeks I've raved about the current raft of social media curation start-ups.
The Internet is awash in content — and a whole lot of it is junk, spam or inane status updates. How do you begin to navigate through the zillions of news articles, Web sites, tweets and other stuff online to find content that matters to you? You need digital curators.