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http://mashable.com/2011/05/16/fashion-brands-facebook/

5 Best Practices for Fashion Retailers on Facebook

The Facebook Marketing Series is supported by Buddy Media , Power Tools for Facebook. Fans see when you post content on your brand’s Facebook Page, right? Wrong. Cut through the mystery of Facebook’s Edgerank — download the white paper now. As U.S. consumers continue to spend increasing amounts of time on Facebook , and as brands amass larger followings than major women’s magazines, fashion retailers are investing greater resources into the world’s largest social network. But how can retailers optimize their Facebook presence?

What Marketers Need to Know About Facebook's Switch to iFrames

http://mashable.com/2011/02/24/facebook-pages-iframes/ Jeff Ente is the director of Who’s Blogging What , a weekly e-newsletter that tracks over 1,100 social media, web marketing and user experience blogs to keep readers informed about key developments in their field and highlight useful but hard to find posts. Mashable readers can subscribe for free here . Facebook has recently announced a lengthy list of significant design and feature changes for Pages . One particular item is emerging with perhaps the greatest challenge and the highest potential for Page owners — there is a new way to present custom content on Facebook Pages. Tabs and FBML are going away. Get ready to friend iFrames.