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As U.S. consumers continue to spend increasing amounts of time on Facebook , and as brands amass larger followings than major women's magazines, fashion retailers are investing greater resources into the world's largest social network. But how can retailers optimize their Facebook presence? Should they focus on entertainment and product, or is it best utilized as a customer service channel? How far should they engage? Is it too early to think of Facebook as a sales tool? We've taken these questions to some of the best and brightest minds in the business and gathered their thoughts for you below.
Jeff Ente is the director of Who's Blogging What , a weekly e-newsletter that tracks over 1,100 social media, web marketing and user experience blogs to keep readers informed about key developments in their field and highlight useful but hard to find posts. Mashable readers can subscribe for free here . Facebook has recently announced a lengthy list of significant design and feature changes for Pages . One particular item is emerging with perhaps the greatest challenge and the highest potential for Page owners — there is a new way to present custom content on Facebook Pages. Tabs and FBML are going away. Get ready to friend iFrames.