5 Best Practices for Fashion Retailers on Facebook. As U.S. consumers continue to spend increasing amounts of time on Facebook, and as brands amass larger followings than major women's magazines, fashion retailers are investing greater resources into the world's largest social network. But how can retailers optimize their Facebook presence? Should they focus on entertainment and product, or is it best utilized as a customer service channel? How far should they engage? Is it too early to think of Facebook as a sales tool? We've taken these questions to some of the best and brightest minds in the business and gathered their thoughts for you below. 1.
Focus on Engagement, Not Sales Although some retailers, such as Express and ASOS, are opening up stores on Facebook, the time is not yet ripe for F-commerce, most fashion retailers agree. "In the same way that portals MSN and Yahoo and then search became the most powerful shopping engines in the world, social media will be the next big wave," Mullen believes. 2. 3. 4. 5. Facebook page tutoriel. Social-media-monitoring-survey.png (1000×7288)
What Marketers Need to Know About Facebook's Switch to iFrames. Jeff Ente is the director of Who's Blogging What, a weekly e-newsletter that tracks over 1,100 social media, web marketing and user experience blogs to keep readers informed about key developments in their field and highlight useful but hard to find posts. Mashable readers can subscribe for free here. Facebook has recently announced a lengthy list of significant design and feature changes for Pages. One particular item is emerging with perhaps the greatest challenge and the highest potential for Page owners — there is a new way to present custom content on Facebook Pages.
Tabs and FBML are going away. Get ready to friend iFrames. Here's a basic rundown and some tips on how to make the switch. Background: Starting With a Clean Canvas iFrames are not new. FBML is a subset of HTML that has additional Facebook specific functions. Learning to Love iFrames This all sounds much more complicated than it really is, and in fact it is probably simpler than the old process.
Using Facebook. A Wiki of Social Media Monitoring Solutions. COMMENT INTÉGRER LES MÉDIAS SOCIAUX DANS VOTRE STRATÉGIE MARKETING ?