Strains for Hispanic Caregivers. Facebook rolls out new 'Sponsored Stories' ads. Updated 2011-01-27 8:32 AM By Ben Parr, Mashable Facebook is rolling out Sponsored Stories, a new ad format that turns your friends' actions into promoted content. Sponsored Stories is "a way for marketers to sponsor activities that happen throughout the News Feed," Facebook Product Marketing Lead Jim Squires told Mashable. Companies can choose to take certain user actions — such as check-ins or actions within Facebook apps — and feature them in the column on the right side of the News Feed.
For example, if you're Whole Foods and you're looking to increase your exposure on Facebook, you can pay to have a percentage of all check-ins to Whole Foods featured in a Sponsored Stories slot in the right-side column. "The advertiser is not controlling the message; it's about actions," Squires said. Starting today, four specific types of user actions can be turned into featured stories: likes, check-ins, actions within custom applications and Page posts. On Navajo Reservation, Poem Helps Broach Topic of End-of-Life Care. Insurance fraud and social media: Insurers are scouring social media for evidence of fraud.
UConn Emphasizes Defense In Blue-White Spring Game EAST HARTFORD — Defense – clap, clap – defense … The UConn football team was all about defense Saturday during the annual Blue-White Spring Game played before 6,500 at Rentschler Field. The scoring system was kind of quirky.... Dolson, Hartley Expected To Go Early In WNBA Draft Winning nine national championships, one World Championship and an Olympic gold medal gives Geno Auriemma the forum to tell WNBA coaches and general managers what he thinks. That includes those who have played for him at UConn. That's an group that held... Diaco Changing The Football Culture At UConn EAST HARTFORD — On Wednesday, he brought them over in full practice gear to the women's national championship victory rally on campus. Diaco Changing The Football Culture At UConn.