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First-party audience data for publishers. Digital Marketing and Measurement Model: Web Analytics. Beginner's Guide To Web Data Analysis: Ten Steps To Success. Designing the Perfect Call to Action. Every email you send should have a purpose, and that purpose should be reflected in the call to action (CTA).

Designing the Perfect Call to Action

If you’re not sure what your call to action should be, ask yourself the following questions: “What do I want the recipient to do?” “How will they know how to do it?” “What’s the benefit to them?” Paired with the tips from this infographic, the answers to these questions can help you optimize your email design and reach your goals! Click on the graphic below for an enlarged view. Don’t forget there are no rules when it comes to creating great calls to action, just guidelines. More CTA resources There are a ton of resources out there aimed at helping the web world get better at creating awesome CTAs. Freelancers: How to Work Better with Your Clients. Working with clients all day long may sometimes lead to stress in a freelance schedule.

Freelancers: How to Work Better with Your Clients

Long working hours, impending project deadlines, and constant criticism from clients can really bring down one’s enthusiastic spirit. Thus, building a compromise with your client is imperative to the success of any project. As the provider, you have to be honest, sincere, and above all respectful of each of your clients’ opinions. Without their project needs, you wouldn’t be creating any work in the first place. And don’t get me wrong but a compromise doesn’t have to feel restrictive to either party. (Image source: Fotolia) In this guide I would like to share a few tips for assembling open communication between freelancers and their clients. Read Also: Freelancers: 5 Ways To Lose Your Clients on the Same Page There are plenty of times where we misunderstand the goals of a specific project. Roadmap to Freelancing: Getting the Deal (Part 2) Working as a freelancer is just like any other business.

Roadmap to Freelancing: Getting the Deal (Part 2)

8 Contract Clauses You Should Never Freelance Without. Quick question: Did you have a freelance contract when you first began freelancing?

8 Contract Clauses You Should Never Freelance Without

Yeah, me neither. Well, you should. Working without a contract is an invitation to be taken advantage of. A contract doesn’t just save you from being fleeced, it also helps streamline your work around a schedule as well as all those clarified details of what was agreed between you (the provider) and the client from the beginning. More importantly, it prevents you from double work and headaches down the line. (Image Source: Fotolia) If you started freelancing without a contract, I bet it wasn’t long before you felt that you needed one. Read Also: 9 Things You Should Know About Freelancing Full-Time The fear of contracts We know the importance of contracts but we’re just so intimidated by them!

1. The most important thing to ensure sustainability in your services is to make your rates clear. If you’re charging by the hour, include a minimum and maximum work-hour clause. 2. Spell out a payment schedule. 3. 4. How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters  How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters This article is an exhaustive overview of how to design, create, and use an editorial calendar with links to additional articles, templates, and more.

How To Create An Editorial Calendar to Publish Blogs, Facebook Fan Pages, Twitter, and Email Newsletters 

It brings you up to date on how best to create an editorial calendar and process to manage online and offline publications, including content published in email newsletters and social media sites Twitter and Facebook. This article strives to provide a comprehensive overview of all possible resources online compared to other articles which may be publication-specific or focus on one viewpoint of how to create an editorial calendar. When this article was first published in 2003, most online publishers had never seen an editorial calendar unless they came from a publishing background. Today it is far more common to find bloggers who understand editorial calendars, how they work, and their benefits. The Editorial Process. Think Content Marketing, Not Copywriting. Cashmore Offers Peek at Mashable Model. New York—Mashable has come a long way from its beginnings as a Wordpress blog that a 19-year-old Pete Cashmore launched as a way to connect with his peers and learn about social media and tech as he went along.

Cashmore Offers Peek at Mashable Model

Cashmore, in a Q&A keynote during the 2011 FOLIO: Show held here, discussed the importance social media has had with the site's audience growth, which is now at 20 million uniques per month. The company is still fairly small, said Cashmore, numbering around 50 employees, with the edit team taking up the bulk of that, around 25-30 staff. In addition to edit, other groups include an events team, the technology group, and sales. Cashmore singled out the community division as particularly unique, noting its "listening" role which has become a key method for determining where and how to distribute content on the site and along the various platforms.

In describing the way Mashable evaluates the performance of its content, Cashmore noted the fine line publishers have to take. Advertise with Mashable. 10 business models that rocked 2010 - by @nickdemey (boardofinnovat...