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How Vevo Makes Google More Like Coca-Cola - Umair Haque - Harvar
by Umair Haque | 10:28 AM December 11, 2009
Amazon.com is the top performing brand in the US based on two critical factors – trust and recommendation – according to a new report by market research firm, Millward Brown . The new report, “Beyond Trust: Engaging Consumers in the Post-Recession World” puts Amazon ahead of FedEx, Huggies and Downey. The “Beyond Trust” study used a metric called “TrustR” which as you guessed is about trust and recommendation. The more people trust a brand, the more likely they are going to spend their money with that company.
Amazon is The Most Trusted Brand in America – GigaOM
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