#53 – Nike – Nike Golf 360° #48 – Adidas – Runbase. Who ? We won’t introduce you to the global sportswear brand, Adidas. What’s the utility ? People living and working in Tokyo may have the urge to go for a run, but no place to shower, and stock their belongings. #39 – Adidas – f50 miCoach. ASICS 2010 New York City Marathon 'support your marathoner' Official Fan Zone. Follow Barça around the world.
Wherever you are you will know what FC Barcelona games are coming up and where you can watch them. FCB Watch works like a social network Barça supporters, via which they can say where they are watching the game or where they will watch it. This means that other fans looking for somewhere to see the game will be able to geoposition themselves. Enjoy the best of Barça football using your mobile device. Languages: Catalan/Spanish/English. AJ Auxerre Officiel. Adidas Urban Art Guide. Be a Gooner. Be a Giver. Salomon Powfinder for iPhone, iPod touch and iPad on the iTunes App Store. Teamlink by Amstel. Brand Utility, another way of thinking marketing and brand content. Nike+ with Michael Tchao. Brand Utility, another way of thinking marketing and brand content.
Who ?
The North Face, a very famous American sportswear brand created in the sixties. To know more about the story of the brand, you can have a look here. The North Face What’s the utility ? The outdoor apparel maker created an iPhone application to suggest you the best activities and the most relevant way to “play” outside. Of course, this branded utility is free and you can find it on iTunes.
Trailhead, iPhone app. Via ShinraTechnologies & Mashable. Tagged: branded utility, geotility, iPhone app, mobile, mobile app, sport, The North Face. Brand Utility, another way of thinking marketing and brand content. Who ? Vail Resorts is the company which manages several resorts in US. They propose you a very complete offer for the ski and snowboard fans. What’s the utility ?
Here is a great application for all the mountain riders. It’s a kind of mix between Nike+ and Foursquare for skiers and snowboarders. After your day, you just need to connect on your computer or mobile. Skiing and riding have always been social experiences. This quote perfectly illustrates what the brands need to do and what brand utility is.
Nike+ Meets Gowalla in Vail Resorts App for Skiers and Snowboarders. More than just powder will be coating the mountains and chair lifts at Vail Resorts this fall.
The Colorado-based company has unveiled a new social gaming app for its 2010-2011 ski and snowboard season that allows visitors to track their activities and share them with their friends and family — all via radio frequency (RF)-enabled chips embedded in their season passes and lift tickets. The app, called EpicMix, is a cross between Nike+ and miCoach, which allow you to track your physical activities, and Gowalla, which rewards users for exploring new areas via its Trips feature. Like Gowalla, EpicMix rewards users with special pins for various accomplishments, such as being on the first chairlift of the day, or skiing a certain number of vertical feet over a designated period of time. How It Works To access their stats and the pins they've earned, participants will need to log in to the app via their desktops or a free mobile app for iPhone and Android devices. Why We Like It. Nike + GPS / ADivertido / Interactive Ideas.
Nike+ GPS iPhone App. Broke Bike Alley: Bike tool.