sports
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En prévision des Jeux Olympiques de Londres, cet été, Nike vient d’annoncer tout une série d’ innovations .
Nike, des innovations pour cet été | Sportsmarketing.fr - Le Blog du Marketing Sportif
It looks a lot like Nike+, however, this crazy application is for soccer lovers. You simply put your microship in one of your shoes. Go on the field and it will collect all your data like your total distance, your maximum speed, your number of sprints and so on… Then, you can share them with your social networks and you can even play with your avatar in a virtual game.
#39 – Adidas – f50 miCoach | Brand Utility
Follow Barça around the world. Wherever you are you will know what FC Barcelona games are coming up and where you can watch them. FCB Watch works like a social network Barça supporters, via which they can say where they are watching the game or where they will watch it.
Official Fan Zone | FCBarcelona.cat
On Saturday, March 31, Arsenal fans, staff and keen runners from more than 20 countries around the world came together to take part in the annual ‘Be a Gunner.
Be a Gooner. Be a Giver. | Centrepoint
Brand Utility : Asics rend le marathon de New York plus social !
Ville fantasmatique, parcours passionnant et événements qui ont marqué l’histoire de ce sport, le Marathon de New-York est, à l’instar de la finale du Superbowl pour la planète Foot, The Day pour tous les runners du monde…Salomon Powfinder for iPhone, iPod touch and iPad on the iTunes App Store
Description Salomon is launching a brand new version of Powfinder, a new iPhone application for freeriders, designed to provide you with the most accurate new snow forecasts for Europe and North America, to offer instant access to resort information and to bring a unique world-wide community of freeriders together. Powfinder is about finding the deepest snow, exploring new areas and sharing the experience with your friends.
For any runner, you need to know how your performance of the day was, accomplish your goals and improve your runs.
#12 – Nike & Apple – Nike+ for running | Brand Utility, another way of thinking marketing and brand content.
Loic Le Meur has a great interview posted with the head of Nike+ , Michael Tchao. Nike continues to set the bar with their use of branded utilities and social media to support their customers. And with their latest launch of Nike Soccer, which focuses on delivering a ‘bootcamp’ training program for soccer players, they are providing another strong tool for facilitating community around the brand.
Nike+ with Michael Tchao
Here is a great application for all the mountain riders. It’s a kind of mix between Nike+ and Foursquare for skiers and snowboarders. Exceptionnaly you don’t need a mobile to “capture your ski experience ” , you just need to be scanned by the different lift employees.
#19 – Vail Resorts – Epic Mix | Brand Utility, another way of thinking marketing and brand content.
More than just powder will be coating the mountains and chair lifts at Vail Resorts this fall. The Colorado-based company has unveiled a new social gaming app for its 2010-2011 ski and snowboard season that allows visitors to track their activities and share them with their friends and family — all via radio frequency (RF)-enabled chips embedded in their season passes and lift tickets. The app, called EpicMix , is a cross between Nike+ and miCoach , which allow you to track your physical activities, and Gowalla , which rewards users for exploring new areas via its Trips feature.