background preloader

Familly

Facebook Twitter

Dwh | donatwald + haque: Energizer Australia - Giving Older Toys New Life. #33 – Google – Weddings. Who? Google, again! What’s the utility? Google enables its users to take the best out of its products… when it comes to marriage! Indeed, the different tools created by the company can be used to plan a wedding from A to Z. Google Docs helps make schedules or budgets, whereas Picasa is the platform to upload photos; Picnik is here to create cards or edit photos and Google Sites makes it easy for the lovers to create a website to share with their guests. Even though some people may use those tools to plan their weddings, what Google did was to sort its product in a relevant way for a part of its users. Visit the website here. Tagged: brand utility, context, google, google weddings, plan your wedding, relevant, useful. #32 – Google – Person Finder. Who ? Google. What’s the utility ? During the earthquake that hit Japan in march 2011, as well as for different catastrophes like the ones that happened in Haiti or the floods in Pakistan and Brazil, Google set up a crisis response.

Google Person Finder is an app that helps create links between victims and their relatives when blackouts, fires and floods separated them. People who look for their friends or families can therefore write announcement describing them, upload a photo or tell where the person was supposed to go. In addition to that, Google announced that it would process new Japan imagery as soon as possible for its products. Teach Parents Tech. #26 – Google – Teach parents tech | Brand Utility, another way of thinking marketing and brand content. Who ? Google, probably the most useful brand today. What’s the utility ? It’s very commun to meet some people who are not able to use correctly the web and all the different Internet tools. Some guys at Google decided to create a cool website with very nice videos to explain many tech things. You will have many many videos to explain any basic stuff you need to do on a computer… They just created something valuable for people.

I guess that will quickly be considered as a great tool to explain how to deal with a computer. Here is an example. Tagged: brand utility, google, insights, modern marketing, service, social media, support, useful, website. #6 – Nestlé – iPhone app “Devenir Maman” Who ? Nestlé and especially its products for baby. A pregnant woman. What’s the utility ? For any women, many questions appear all along the pregnancy : what will change ?

How to deal with my food ? With these strange feelings ? Bottle or breast feeding ? With this iPhone app, you’ll find an interesting website with some active blogs and forums. Via. Tagged: branded utility, conversational place, iPhone app, mobile app, Nestlé, pregnancy, pregnant woman, website. #11 – Huggies – iGo Potty iPhone App | Brand Utility, another way of thinking marketing and brand content. Who ? Huggies and its famous pull-ups, diapers designed for babies. You can have a look at their website and story here. What’s the utility ? The diaper brand created a quite entertaining iPhone application to help parents make their children…go on potty! Parents usually have a hard time making their children go on potty and it can be a real struggle in order to succeed.

The iGo Potty application has a lot of different features, like an alarm to remind parents that it’s time for children to try to do their things. Children receive calls from “Patty the Potty” who encourages them. Via Popsop Tagged: brand utility, branded utility, huggies, igo, iPhone app, mobile app, modern marketing, potty. American Family Podcast - Download free podcast episodes by Whirlpool.com on iTunes.