brand utility evangelists
Parlons marketing ! Cette semaine, je vous propose de parler de marketing grâce à cette interview de Brieuc Saffré, l'auteur d'un livre sur un concept très intéressant : la Brand Utility . Brieuc défend une vision différente du Marketing qui va aussi dans le sens d'un changement sociétal et économique. Bref, des choses très intéressantes ! => Qui es-tu ?
La Brand Utility pour les nuls
interviews
A great guide about brand utility
Here is a recent presentation prepared by Ingmar de Lange , a Dutch marketing professional. You will find a great sum up about brand utility. You will have as well some very interesting examples of branded utilities. The presentation is more focused on these “small fires” as explained Mark Earls and Helge Tennø . It gives very interesting ideas so do not hesitate to share and comment on this blog or on SlideShare . Tagged: branded utility , Helge Tenno , Ingmar de Lange
[Translations: Chinese , French , German , Hebrew , Italian , Japanese , Portuguese , Romanian , Spanish ] The long tail is famously good news for two classes of people; a few lucky aggregators, such as Amazon and Netflix, and 6 billion consumers.
1,000 True Fans
Benjamin Palmer of Barbarian Group
For the first stop of our search to find out more about Branded Utility we called Benjamin Palmer of the progressive digital shop Barbarian Group based in Boston.
Are you worried about bad customer reviews online? Don't suck. Social Media won't save you if your products and services are sub-par.
Don't Suck
Bram De Maesschalck left an interesting comment the other day when we were discussing Branded Utility: I think it could be usefull to consider ‘brand utility’ as something different than ‘branded utility’. ‘Brand utility’ consists of giving your cultural relevancy a place to call home.
Brand Utility vs Branded Utility
Paul Isakson
Last week, John Winsor shared some toughts regarding how the pace of change has become greater than most companies are able to manage and what can be done about it, if you find yourself in that place.
The man whom MTV has called "on the forefront of cool," Trendhunter.com's Jeremy Gutsche, will touch down in Ottawa Tuesday night at a local event held by a Burlington-based networking group. The Innovators Alliance will host the Calgary-born Mr. Gutsche – a recognized "trend expert" and author of the book Exploiting Chaos – at an evening event at the Empire Grill. OBJ caught up with Mr. Gutsche prior to his keynote to talk about his top five ways companies can stay innovative during times of change.