4 Spring Cleaning Tips to Boost Your Return on Investment in Bing Ads. Martha Stewart once wrote, “There are few rites of Spring more satisfying than the annual clean.
For many people, however, the pleasure comes only after the work is finished.” The same may be true for your Bing Ads account. Fortunately, a little spring cleaning can go a long way — and additional conversions, improved return on investment, and lower costs are definitely pleasing. Ad Testing: Are You Using the Wrong Success Metrics? Everyone knows you should test ads – that’s not debatable anymore.
However, what is debatable is which of the ads you are testing is actually the best ad. I recently polled a large group of marketers and asked them of these ads, which one was the best. Take a moment to decide which you think is the winner. Here were the responses: 7.3% thought there wasn’t enough data to determine a winner. The Current Metrics Are Flawed. The Beginner's Checklist for the First Month of Your AdWords Optimization: Part 3.
This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month.
This is part 2 see here, for part 1 see here. This is a three-part series that helps you identify the areas of optimization during the first month of your Google AdWords campaign. In this 3rd part I’m focusing on optimizing your campaign after the initial 14 days and how to go forward. If you missed the first post, I recommend reading them for the baseline thoughts and experiences: Day 14 – The First Real Optimization Takes Place The goal from this point on is to build your Quality Score while still building a profitable campaign.
The Beginner's Checklist for the First Month of Your AdWords Optimization: Part 2. This month Andrew Lolk of White Shark Media joins PPC Hero as a guest blogger to discuss his personal tips for optimizing a PPC account within the first month.
This is part 2, for part 1 see here. This is a three-part series that helps you identify the areas of optimization during the first month of your Google AdWords campaign. In this 2nd part I’m looking closer at the optimization that happens after a week of activity. If you missed the first post, I recommend reading it for the baseline thoughts and experiences. Last Minute Valentine’s Day Love Potion for Search Marketers From Bing Ads. John Gagnon | February 6, 2013 | 0 Comments inShare19 Both love and customer demand are in the air in the days leading up to Valentine's Day.
Bing Ads Evangelist, John Gagnon, provides search trends and insights into areas that are worth exploiting. The National Retail Federation (NRF) expects consumers to spend $18.6 billion for Valentine's Day in 2013, and it seems cupid is as busy as ever. Personally, I think of Valentine's Day as the Super Bowl for the floral industry, but surprisingly flowers rank third behind jewelry and dining out in terms of spending during this lovely time of year. PPC Manager Advice on How To Use Bing Ads to Leverage Your Business - Bing Ads Blog - Bing Ads Community.
My name is John Rampton and I'm a PPC Manager at Maple North.
Over the years I've worked with countless businesses trying to help them grow their business online. Most of them come to me as a referral from a current client or from the ramblings on my personal blog. I love diving into businesses online marketing methods, especially when they are using paid search to drive traffic. Stop What You’re Doing & Check These 10 Metrics Now! Bing Ads Presents: 10 Top PPC Tips for 2013 from our SEM Industry Friends (in Fewer than 140 Characters) It’s that time of year again that one reviews what happened in the year past.
We like looking back recollecting what happened before moving on to something new - perhaps to create a pause in our usually hectic lives. This can be fun (aren’t you curious to find out what your fellow human beings searched for most in 2012?) Joyous (the Olympics!) From Bing Ads with Love: Rotate Your Tires & Ads Regularly #ppc #sem. A few days ago my car slipped during a turn, so I took it to a tire store right the way.
After examining my tires, the store manager advised me that they were losing traction and asked me when the last time they got rotated was. I couldn’t remember when they got serviced, so I decided to replace all of them. The store manager helped me select from different tire options: all-season, traction, performance and recommended alignment service. While sitting in the waiting area, an elderly gentleman approached me and said: “Tires are where rubber meets the road, you made a good choice to replace them. 3 Tips to Optimize Your Search Ad for Mobile Users - Bing Business - Blog - Bing Business. Mobile adoption’s growth is exponential.
We all know that. 13 Optimization Tips For Managing Low-Budget PPC Accounts. PPC Ads: Best Call to Action. Exact Match to Broad Match, How To Expand An Account Backwards. Structuring Your Account to Use Dynamic Text – Tips from a Bing Ads Pro - Bing Business - Blog - Bing Business - Bing Ads & Microsoft Advertising Community. It is a known fact that using dynamic text in your ad program will increase the click through rate and may even increase conversions.
A crucial step for success is to properly structure your Bing Ads account to make dynamic text work for you. More often than not, a haphazard use of dynamic text may actually increase impressions without an increase in clicks and can potentially lower your program’s click through rate (CTR). By carefully structuring your account to use dynamic text properly you can increase CTR and improve conversions all at the same time.
The 20-Minute PPC Work Week. 145 PPC Must-Do’s for 2012. The 2012 Holiday Season: Optimize PPC Campaigns Early for a Successful Start. Review and forecast The winter holidays provide the biggest opportunity for retail sales. In 2011, retail e-commerce spending for the entire November–December online holiday season reached $37.2 billion, marking a 15% increase from 2010 and an all-time record for the season.1 Cyber Monday ranked as the heaviest online spending day of the year at $1.251 billion — the second year in a row it ranked as the #1 day for online spending. The 2011 holiday season was highlighted by 10 individual spending days surpassing $1 billion in sales, as compared to just one day reaching that mark in 2010.
The second heaviest spending day that season was Monday, December 5, at $1.178 billion, followed by Green Monday (Monday, December 12) at $1.133 billion. Judging by retail sales in the first two quarters of 2012, all numbers indicate that this year may be on pace for another record season. Timelines Paid search advertisers should prepare early for the upcoming holiday season. September October November. 165 PPC Tips, Tricks and Tools (updated) Back to School: Paid Search Strategies in adCenter. Although for many, this week marks the last week of school, savvy PPC markters are already ramping up for the back-to-school shopping season; it's the second-biggest of the year. Spending for combined school and college reached $68.8 billion in 2011, with the most spending on apparel and electronics. (1) For search marketers, the back-to-school season provides a huge opportunity, but it’s wise to get in the game early.
9 PPC Tasks for a 10% Boost in 10 Minutes. PPC optimization hyperbole? Could be. But for me, any one of the following ppc tasks can take me a mere 10 minutes and have produced a 10%+ bump in performance. The spirit of this post is not to convince you these can be done in 10 minutes, though. So please give me some space here to make the greater point. That point being that it doesn’t always have to take hours of work to move the needle.
Want Your Business to Be Around in 450 Million Years? Manage Your PPC Campaign Like a Shark. PPC Task Checklist. Tips for Auditing Your #PPC Campaigns from #SMX Advanced. Much like your finances, your PPC campaigns need to be carefully reviewed and fine-tuned every now and again to make sure you’re not wasting money. Like those credit card fees and inflated interest rates, clicks that don’t convert aren’t doing you any good. It’ll take some time to dig into the data and uncover the root of the problem, but the time you invest in auditing your PPC campaigns (or having someone else do it) should result in improved campaign performance, which means more conversions, more business, more revenue. Here’s a quick run down of the points covered during today’s session…
PPC (Over)optimization: How Not to Destroy a PPC Account. How to Easily Get More Ad Traffic on Yahoo & Bing. More than 158 million unique searchers access Yahoo search and Bing each month, which means that the unified marketplace has nearly 30 percent of search market share. Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. What’s going on? It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the average searcher. However, one problem is that advertisers aren't always able to access all of the impression volume that is available.
Landing Page. Reports. Do You Know the Personality of Your PPC Account? Keywords. More Mysteries of Modified Match—the Negatives. Microsoft adCenter’s Illogical Ad Position Calculations. Not too long ago, Bing introduced text ads appearing at the bottom of the search results page in addition to the top and along the right side. However, what you may not know is that these ads can be duplicates with different ad positions. Yes – the same exact ads on a single results page in different positions. Or, as we in the business call it: double serving ads. 10 Mobile Landing Page Best Practices. Troubleshooting Performance. Structure. Ads. Quality Score. Targeting. 36 Myths of PPC.
How To Succeed in a Competitive PPC Market. Secrets to Paid Search Success.