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Heroic Feats of Pay Per Click Management

Heroic Feats of Pay Per Click Management
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La Squeeze Page : une stratégie gagnante ! Dans cet article, je vais expliquer pourquoi la stratégie de “Squeeze Page” est si puissante pour vendre en affiliation… 1/ Squeeze Page : vue globale du fonctionnement L’idée de la stratégie de Squeeze Page est de vendre des produits en affiliation en envoyant des emails automatisés (“mail marketing”). Le but du jeu est de se construire une base de contacts ciblés (prospects / clients) bien fournie à moindre effort rapidement :-) . 2/ L’acquisition de trafic Pour la stratégie de Squeeze Page, le moyen le plus efficace pour obtenir du trafic de qualité est de l’acheter via des annonces publicitaires payées au Coût Par Clic (CPC) : sur Facebook (Facebook ads), sur Google (Google AdWords), sur MySpace (MyAds)… Il est important de cibler ses mots clé de façon pertinente dans ses annonces, et de comparer différentes versions d’une même annonce pour savoir celle qui convertit le mieux le visiteur en abonné. 3/ La conversion des visiteurs en abonnés à la newsletter 7/ Pour aller plus loin…

Google's Collateral Damage: SEO Cat & Mouse Game Spread the Word You can embed a this infographic on your blog or website. Simply copy the below code and paste it into your website. :) 400 px <p><a href=" src=" border="0" alt="Google's Collateral Damage." full size <p><a href=" src=" border="0" alt="Google's SEO Cat & Mouse." The Impact of Measurement In scientific experiments a fundamental goal of the measurer is to not directly impact the system they are measuring via observer effects. Google's PageRank worked well until people realized what drove search & how to optimize for it. The Impact of Ads In Google's early research, the founders claimed that ads undermine the credibility of search engines: A little over a decade later and Google has become one of the most profitable & powerful companies in the world, driven by ads.

Emezeta blog How to know if your DSP is really working Depending on who you ask, there are anywhere from 10-20 billion display impressions available globally each day for demand-side platforms (DSPs) and their clients to purchase on real-time bidding (RTB) sources like ad exchanges and supply side platforms (SSPs). On top of that, some DSPs have now enabled buying of other types of media, including premium display, social, video, and mobile, bringing the total addressable ad inventory closer to something like 30 billion daily impressions that can be serviced through the execution and decisioning layer of a DSP. Let's put that in the context of a single advertiser. For easy math, let's say a display campaign spends $100,000 per month, or a little over $3,000 per day. At an eCPM of say $2.00, that's a little over 1.5 million impressions per day, or roughly 0.01 percent of the total available supply. You can start with retargeting, which we all know works, but has limited scale. So what does this all mean?

6 Ways to Tell If Your PPC Agency Can Be Trusted If you are planning on hiring a new PPC agency, this blog post is for you. I will highlight some of the most important areas you should research before you start a partnership with any PPC agency. These guidelines are based on first-hand experiences with my own clients as well as AdWords best practices mixed with common sense. Have you lost all of your trust on those annoying people calling you saying they will achieve “a higher and relevant traffic for your company”? Do you even know if the person you hired is telling you the truth about your campaign’s performance? Do you know what he is doing to your AdWords account? I bet you’ve asked yourself these questions over and over again. Just to give you an idea, I have a client in the HVAC industry, five years ago CPC’s oscillated between $5 and $10. Without having the proper knowledge, you end up wasting your PPC budget and getting little return on investment. 1. Another important aspect is to read case studies with similar businesses. 2.

2 formules pour justifier une réduction de prix ier, je vous parlais du danger de pratiquer une réduction de prix sans la justifier, surtout si vous vendez sur Internet. Aujourd’hui, vous allez découvrir les 2 meilleures raisons logiques pour annoncer une réduction ou une promotion pour votre produit. Avec votre aide, j’en ai dénombré 7, mais nous aborderons les 5 suivantes dans un prochain article. Pour trouver une raison logique, rien de plus simple ! Voici une petite astuce pour en trouver à chaque coup et pour tout… Imaginez qu’un client vous écrive et vous pose cette question : "Pourquoi est-ce que vous me faites une réduction sur votre produit ?" Vous allez obligatoirement lui répondre quelque chose de logique, histoire de crédibiliser un peu votre proposition. Les 2 raisons logiques ci-dessous pourront vous servir de modèles, et bien entendu, si vous croyez qu’un client va vous écrire pour vous poser la question ci-dessus, vous rêvez debout. 1. L’idée est bien sûr bonne, mais vous devez respecter 2 règles : 1. Par exemple : 2.

Is PageRank Important Just Enough Knowledge to be Dangerous There is a lot of great information available online for free, but it takes a lot of time & effort to sort through it. And to be certain if the advice works, you need to spend both time and money testing it. One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. Worse yet, as the stability in the ecosystem decreases, the less scrupulous individuals who offer various "guarantees" of dubious value sell more aggressively, as people new to the market place a greater premium on guarantees without understanding what exactly is being guaranteed or where the risks are. Accurate Answers Need Context As the structure of the web changes and search engine relevancy algorithms change then so must the field of SEO. Does PageRank matter? The above people were: P.

Create Awesome Animations in Photoshop After Effects is the go-to Adobe application for creating both simple and complex animations. However, for those users that either don’t have the time to learn an entire new application or simply don’t own a copy of After Effects, Photoshop has incorporated very similar, albeit scaled back, functionality. Today we’ll go over the basics of how animation works in Photoshop and then build a basic animation from scratch. Let’s get started! Like the article? Be sure to subscribe to our RSS feed and follow us on Twitter to stay up on recent content. Final Demo Click the image below to get a sneak peek of what we’ll be building today. Meet The Animation Palette To get started, open up Photoshop and click on the “Window” menu item. If you’re familiar with After Effects, this will make sense to you right away. There are three main sections here. The button at the far bottom right of the palette allows you to work with frames instead of the timeline. Animating a Layer Keyframing The PSD The Text

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