5 B2C Companies Killing It with Content on LinkedIn. Back in September I wrote about the 5 Tech Companies Killing It with Content on LinkedIn, and exactly why they were killing it — by having phenomenal reach, frequency, and engagement. In other words, companies using LinkedIn to boost their content marketing efforts know how to use our tools to reach precisely the audiences they wish to target.
They post frequently, utilizing other “socially” gifted employees within the organization to ramp up posting efforts. And they create content that engages their prospects, inspiring discussions and shares. But it’s not just B2B companies that capitalize on LinkedIn’s content-sharing options. Just as I wrote in my Amazon best-selling book Welcome to the Funnel, the lines between what works for B2B and B2C are blurring. Back in July, LinkedIn interviewed over 600 members to better understand how consumer marketers can capitalize on our platform to better market to members.
Five B2C Companies Killing It on LinkedIn 1. 20th Century Fox 2. 3. 4. 5. 6. 10 Stats on Why Blog Content Can Be as Valuable (or More) Than Ads. Blogs are no longer a nice-to-have marketing tool. The corporate blog is a major driver of marketing leads and revenue dollars, and can be more valuable than advertising when it comes to ROI.
Not only do blogs offer a way to share educational, helpful, entertaining content, they’re great conversation starters for your target audience. Paid advertising still has a valuable place in print and online marketing, but blogs have something an ad can only hint at: proof of expertise. Here are 10 statistics that show why blog content can be as valuable, or more, than advertising. 1. 9 in 10 organizations market with content. (Tweet This!) While both print and online advertising feature key messages, ad content can easily become stale. (Source) 2. Blogs—when done well—attract people with genuinely useful information and give prospects an easy, low-barrier-to-entry way to research topics they care about or check out a brand.
(Source) 3. There are lots of ways to get the attention of customers online. 34 Must-Read Blogs for the Latest on Content Marketing. Content marketing is a topic we’re quite eager to learn about here on the Buffer blog, and it seems to be one our community is excited about as well. We invited the team at Atomic Reach to share their insight in our weekly Twitter chat.
The Atomic Reach team shared some amazingly useful tips on how to craft the most engaging content for your social efforts—plus dozens of their favorite content marketing blogs to bookmark! Click here to see the full Storify recap. Read below Atomic Reach’s tips on content marketing and a collection of 34 must-read content marketing blogs. What is “content marketing” at its very core? From Atomic Reach: At its core, content marketing is the exchange of useful content to an audience in return for their attention.That content can take on many forms from blogs, white papers, podcasts, things like this Twitter chat and much more.The goal of a brand is to attract an audience interested in their content and ultimately their product or service. More great insights: How the Hell Buffer Creates So Much Content So Quickly. If you put 100 bloggers in a room, odds are that only five of them are writing blog posts of 1,500 words or more.
At Buffer, we are one of those five. And as Buffer’s content crafter, I have the joy and privilege of contributing to this content explosion—1,500 words per post, four posts per week, for a grand total of 6,000 words in one week’s time. How do we do it? Let’s start with why we do it. Why Buffer Creates So Much Content So Quickly Not only do we write four or more 1,500-word posts per week, each post also takes six or more hours to complete, and we create at least one unique visual per post, which again would put us in the vast minority of typical bloggers.
In the first year or more of Buffer, 100% of acquisition was done via content marketing.We’ve gained publishing partnerships with sites like Time and Fast Company. Of course, the content still needs to be written. That’s where our content team comes in to play. The Buffer team of millions, just kidding, there are two of us 1. 2. Portrait of a Content Marketer: More Than a Marketer. Portrait of a Content Marketer: More Than a Marketer. A Complete Content Audit and Spreadsheet Template. 1.4K Flares Filament.io 1.4K Flares × The very first Buffer blog post—Want to Tweet While You Sleep? —was published in January 2011. Three-and-a-half years and 595 posts later, we’ve covered a lot of ground, learned a huge number of social media tips, and written a ton of helpful, actionable content. Many others have just as much—probably even more—awesome content sitting in the archives. We ran a content audit on the Buffer blog and came away with several key action items and quick wins that we’re excited to implement.
How to run a content audit on your blog Before you get to the takeaways, you first need to grab the data. 1. The free Screaming Frog SEO spider will pull out all the relevant pages that are indexed on your blog. Screaming Frog analyzes each of your pages and returns a host of valuable information on the specifics of each page. URLTitleTitle length (in characters)Meta descriptionMeta description length (in characters)The major H1 and H2 headings on the pageWord count 2. Done!