Twitter - tools. Simon Sinek: Hoe grote leiders tot actie inspireren. Start With Why. The Customer-Value Canvas v.0.8. I've been thinking about "plug-ins" that complement the Business Model Canvas for a while. One concept that I've been looking at more closely over the last few weeks is the invaluable "jobs-to-be-done" approach. I tried to turn it into a visual approach like the Business Model Canvas (BMC). The result is a prototype conceptual tool, the Customer Value Canvas Map v.0.8. now called Value Proposition Canvas. Update: the final outcome of the Value Proposition Canvas can be found in this post. Originally, I set out to design an ultra applicable, simple, and visual Canvas Map for the (customer) jobs-to-be-done concept.
My motivation was to create a dedicated and complementary Canvas Map that helps organizations sketch out and analyze the fit between their value propositions and the customers they target in a more granular way than the Business Model Canvas mapping does. The result of my endeavor is a prototype conceptual tool, the Customer Value Canvas Map v.0.8. Example How it all started. Creating Start-Up Success. Business Model Generation - Canvas. Zoeken.