Réalité augmentée. Google... Réalité augmentée. Les nouvelle technologies Web. Réalité augmentée. Top 10 Augmented Reality Projects by the Music Industry Article OWNI.eu, Digital Journalism. Augmented Reality is like music to my ears (couldn’t resist the pun…) The music industry is known more for stifling technology innovation than adopting it (cough*Napster *cough) which makes it especially gratifying to see recent attempts to harness augmented reality for music lovers (and/or nerds).
Here are my Top 10 augmented reality projects created by the music industry: 10) StudioB, Adobe and John Mayer “AR video clip” “Studio B teamed with Adobe and John Mayer to create the worlds first Augmented Reality music video. Studio B shot and keyed the green screen footage using the new Apple ProRes 444 codec. It’s impressive to see a major music figure dedicating his time for an AR app – but is this significantly more interesting than just watching this 3D video on your PC?
9) Video for German Band Saint Aside Here’s a “me too” music video in Germany for the band Saint Aside: “Germany’s first Augmented Reality music video of the band Saint Aside. 8) Doritos and Rihanna deliver AR experience. Blaise Aguera y Arcas demos augmented-reality maps. The 25 Most Influential People Tweeting About Augmented Reality - TNW Social Media.
Augmented Reality made a big impact during 2010 in the way brands market their products and offer services, especially via mobile devices.
Augmented Reality helps us visualize new ways to connect the online with the off line world, reshaping the way we perceive reality and promising richer experiences in 2011 as the technology evolves. At the same time as Twitter is enabling its users to discover new people to follow according to their interests, we’ve partnered with PeerIndex, a service that offers topic-based authority rankings, to highlight the most influential people on Twitter on the topic of Augmented Reality. PeerIndex calculates its score by monitoring three key metrics: Our list is focused on people, not companies, and includes bloggers; industry insiders; CEOs; marketing and advertising people; as well as people working with AR startups. You can follow our list of Augmented Reality’s top 25 influentials on Twitter or get more info on the PeerIndex group we’ve created. 1. 2. 3. Augmented Reality Kills The QR Code Star. Augmented reality leader Layar just took its system to a whole new level by installing a real-world object recognition protocol that's a little like Google's Goggles.
In one swoop it may have turned AR apps from intriguing, inspiring, and occasionally useful toys into serious tools for information discovery and, of course, advertising. Let's call it hacking the real world. AR was a tech that really grabbed the headlines over the last couple of years, propelled by increasing ubiquity of smartphones with always-on Net connections, sensors, and high-quality rear-facing cameras.
This tech trinity allowed clever apps to work out where the phone was in the world, what direction it was looking at and then deliver useful information to the phone user, such as where the nearest Metro station was, and how to get there. Instantly there's the power of this system, laid bare. There's just one sticking point: How do you know a random real-world item is actually an AR tag?