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As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new feature in a blog post today.
Why do people care how Twitter will make money? "We won't know where we, the users, fit in -- until they tell us how they're going to make money," Dave Winer wrote a year ago this week , "And when they tell us, we may not like it." That's one reason why people care how Twitter makes money.
This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Twitter has finally answered a big piece of the long running question of how it plans to make money. At Ad Age’s Digital Conference in New York, the company revealed “Promoted Tweets,” an advertising system that will allow businesses to have their tweets highlighted in search results, and eventually, in the Twitter stream and third-party applications. The platform is currently being piloted by a number of big brands – it’s not yet self-serve like Google AdWords or Facebook ’s advertising offerings. Nonetheless, there’s much to be excited about, and looking at Promoted Tweets in light of other recent developments at Twitter, there’s a ton of potential for what the platform could one day mean for small businesses.
Twitter advertising network Ad.ly, which launched last year, has raised $5 million in additional funding led by GRP Partners with Greycroft Partners and Matt Coffin (the founder of LowerMyBills) participating in the round. Ad.ly is also bringing on new CEO, Arnie Gullov-Singh. Gullov-Singh was previously EVP of product, technology and operations at News Corp’s Fox Audience Network, a group he co-founded 4 years ago.
Twitter is feeling the need. The need to monetize. As such, today the service is going to begin testing in-stream ads through popular third-party client HootSuite, AdAge first reported and Twitter has since confirmed. So what does this mean? Unlike Twitter’s previous experiments with advertising (through their Promoted Suite products), these new ads will be the first that appear in-stream regardless of what a user is doing.
Ad sales on Facebook are expected to reach a whopping $1.3 billion this year alone, thanks in part to the social network’s massive reach to over 500 million members. So it would make sense for Ad.ly, which operates an in-stream ad network on social platforms Twitter and MySpace, to be able to target users on the world’s largest social network. Today, the startup is announcing the ability for advertisers to place ads on Facebook Pages, within the Wall stream. Ad.ly’s network, which currently reaches 100 million unique users, links up advertisers with influencers and regular users and then distribute links to marketing campaigns through the user’s Tweet streams and MySpace updates streams with full disclosure. And Ad.ly’s self service platform enables advertisers to connect with any user who signs up for Ad.ly’s service. So for example, an advertiser for Dell could choose which Twitter power-user or influencer to pitch their ad too and then submit a bid to a particular user.
Just fill out the form and get your personal Pay with a Tweet download button and URL. We don't host your files yet, so you have to enter a direct-url to the file you want to sell for a Tweet. BOOM. So simple.