5 Low-Cost Social Media Analytics Tools. 3 Ways Other Than Google Alerts To Monitor Your Brand. How the Pros Measure Social Media Marketing Success. From left: Sarah Hofstetter, David Rosenberg and Dexter Bustarde A lot of campaigns seem aimed at accruing Facebook Likes.
But is that success? What's the point? Dexter Bustarde: Earning a Facebook Like, by hook or by crook, is a success, but it's a success at a very tactical level. If I have a client with a campaign completely focused on getting Facebook Likes, I'll do what I can to show that this tactic should be working towards a broader strategy (using Facebook to tell people about your brand), which in turn should drive towards a business goal (getting people to spend money on your brand). 4 Ways to Measure the Value of Your Content. Social Media: Measuring the Right Things - Online Fundraising, Advocacy, and Social Media - frogloop.
You’ve heard it time and again: Reports, analytics and tracking are critical to social media success.
But why are they important? And what should you be tracking, exactly? Before we get to those questions, let’s define “social media success.” It’s a little bit of a misnomer, because your organization’s success is more important than any individual program’s or strategy’s success. So let’s define social media success as “organizational success driven, in part, by social media.”