Advertising Agencies And Social Media: A Culture Clash. Advertising agencies around the country are trying to figure out social media. How do we do it? How do we sell it? Do we have to? The answer is probably yes, you do have to if you want to continue to offer a full range of marketing services to your clients, and bill appropriately. Sadly, many ad agencies never figured out Interactive, let’s call it Web 1.0. Their problem is that there exists a culture clash between ad agencies and social media marketing.
The Philosophical Problems Social media is, in many ways, the antithesis of advertising. Social media is also about building relationships. Similarly, it can be said that the essence of social media, in many ways, is good customer service. So, philosophically, advertising and social media are very different. The Tactical Problems Peel off a layer or two in the social media and advertising comparison and you start to see some of the real reasons ad agencies struggle with social media. Solutions Now it’s your turn. TRAACKR. Tag Galaxy.
12 APIs For Creating The Next Big Mashup. Application programming interfaces, better known as APIs, allow you to do an amazing amount of things with the data provided by some of the biggest names on the Web. And thanks to these handy pieces of code, you are able to track your packages as a shipper moves them across the country, or you can see where someone’s latest Tweet is coming from on a real-time map. When you couple these 12 powerful APIs with the likes of the tools we listed in 10 Web Apps To Build The Next Big Thing Without Writing Any Code, you could end up building the next big mashup that everyone wants to use. So what’s stopping you from trying your hand at being a Web superstar? Map APIs Bing Maps: Formerly Microsoft Virtual Earth, Bing Maps is a nice alternative for those who don’t want to create yet another mashup using Google Maps. Google Maps: Easily one of the most popular APIs in the world, the Google Maps tool allows you to do just about everything a user can do on the standard Google Maps site.
Shopping APIs. The Web At A New Crossroads. Guest post by Chris Messina and Jyri Engeström (thanks to Brynn Evans for editing and Brad Fitzpatrick for comments on the draft)………………… Around 2003, things began to change. Technology was then the black sheep, having left overnight millionaires destitute and without change to afford their $4 lattes. Even the posers had left San Francisco and gone back to suburbia to be office managers at Walmart. It was a sad time for everyone — that is, except the die-hards and the hackers.
The web for them had never been about making money, but about reshaping culture and toppling the old order. 2003, therefore, was the perfect time for a resurgence: the people who kept pushing on in the Valley and elsewhere were a concentrated motley crew of innovators and builders. They cared about technology for technology's sake and about developing and advancing web culture. The document-centric web Keep that in mind when you consider what happened around 2003: masses of people started blogging, publicly. InShare.