Techwonder. Welcome to TwitterBar! Social media engagement means being part of a global dialogue.
Streamline your engagement with our time-saving, automation, and targeting tools, and get more time for what really matters — meaningful conversations. Take a closer look at our engagement features. HOW TO: Deal With Negative Feedback in Social Media. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.
We often say that social media is a conversation, and what we mean by that is unlike traditional broadcast and print mediums, which are often one-directional, social media is very much a two-way channel. Not only can businesses communicate with their customers, but their customers can communicate with them and with each other, as well. By and large, this type of communication is a good thing — businesses can form more personal relationships with customers and customers can become part of a community around the brands and businesses they want to support.