Color Scheme Designer 3. Jumpchart - Simple Website Planning and Wireframing. Content Strategy: Optimizing Your Efforts For Success - Smashing Magazine. Advertisement Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard.
Being so inherently complex, it’s often easiest to tackle by example. My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel. Approaches to Content Strategy by Richard Ingram. When I got to my boss’s office, she pulled up a page I had recently written and asked me what action I thought the content was encouraging. My boss then said something that has stuck with me and guided much of my work as a content specialist. Indeed, as I had not yet learned, when a consumer is on the Web, they are in a different mode than someone who is scanning a magazine or leafing through the mail.
Know The Purpose Of Your Content What are you trying to create? Know Your Key Messages One Last Thing (al) Content Strategy & Storytelling - Smashing Magazine. Starting Out Organized: Website Content Planning The Right Way - Smashing Magazine. So many articles explain how to design interfaces, design graphics and deal with clients. But one step in the Web development process is often skipped over or forgotten altogether: content planning . Sometimes called information architecture, or IA planning, this step doesn’t find a home easily in many people’s workflow. But rushing on to programming and pushing pixels makes for content that looks shoehorned rather than fully integrated and will only require late-game revisions. Your New Project: How It Goes All Too Often On day one things are great. You’ve landed a new job, the client is excited, you’re stoked and the project will be great.
First things first: you have to collect the main materials to begin the design. On day two you get the following: And on day three you get an email that makes half of the junk you got yesterday obsolete. You’re only three days in, and the project is already no fun. We know that a great website relies on all parts working in harmony. Card Sorting Slides.