Social media articles. 54 Free Social Media Monitoring Tools [Update2012] If you want to know what’s happening with your brand’s social networking sites you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid services to monitoring social media. Social media monitoring definitionThe activity of tracking social media channels. Organizations measure and use social media analytics tools to find out what is being discussed about them, their competition and other topics of interest. Social media monitoring includes measuring opinions and sentiment of groups and influencers.
It includes historical data and other information. The goal is to assess the reputation and be alerted to significant events taking place in social channels. — Dreamgrow This time we have collected a lot of free social media monitoring tools. Group A HootSuite TwitterCounter Social Mention Klout Twitter analytics Cyfe. Dialogix | Social Media Monitoring Tool Features. Support.sas.com/resources/papers/proceedings12/309-2012.pdf. Wolfram Alpha Facebook App Distills Wealth of Your Personal Data. Answer engine Wolfram Alpha can figure out anything that can be computed -- such as the distance between Earth and Mars on Valentine's Day this year. Now, if you're a Facebook user, you can use the online tool to glean a wealth of information about yourself. It will dig into your Facebook account and tell you things such as when and where you were born and even what the weather was like then, a timeline of the kinds of things you post, as well as the times and days of week that you most often post links, upload photos or update your status.
Some of the responses might surprise you. While I consider myself a light Facebook user, Wolfram Alpha says that since September 25, 2010, I've made 202 posts with an average length of 21.09 words, "liked" 195 things and made 260 comments. The app also tells you which posts generated the most "likes" and comments. If there's a specific data set you're particularly interested in, you can drill down to get more detail or different charts. Making the list: Social media monitoring – part two. Background Checks - Pre-Employment Screening, Criminal Records, Search. EFindOutTheTruth 2012 | Pros & Cons of EFindOutTheTruth - TopTenREVIEWS. FindOutTheTruth would not win any aesthetic or web design awards.
However, this personalized people search service rises above many of the crisper and prettier competitors. When you use this people finder, a private investigator uses the information that you provide to give you current and reliable information. However, its poor web design makes it a difficult service to use. There aren't many websites that still follow the design conventions of FindOutTheTruth.
All of the information is cluttered and crowded, as though the website wants to show you everything it can before you can look away. The informational overload makes the site confusing and difficult. FindOutTheTruth also forces you to place a lot of trust in its people search services. When we tested FindOutTheTruth, we saw that the people search description asked for two search fields. FindOutTheTruth's report was one of few that included our test subject's current address.
All help and support is web based. Pipl 2012 - TopTenREVIEWS. Editors Note: This product has been discontinued because it no longer fits the requirements for the product lineup. Check out our other people search reviews. Pipl isn’t much of a people search site at all. It’s actually more of a search engine geared specifically towards people. Doing a search in Pipl will bring up results from several major white pages and people search resources.
You don’t actually buy people search reports from Pipl, you are simply redirected to other sites where you can purchase the reports. For this reason, we’d recommend saving some time and going directly to the highest ranked people search services in this review. Many of the other sites that Pipl indexes are the same sites that ranked high in this review of people search sites. Jye Smith on social media, digital media and story telling | A Digital Perspective. 3 Steps to Picking the Right Social Media Measurement Tools Understand business outcomeIdentify the social media activityAnalyse the relationship between social media activity and business outcome Then pick a tool. I cannot stress enough how important it is though, to understand that relationship between social media activity and business outcome. That’s where the expertise is, that’s where the ROI is.
Which tools do I use to measure social media? This would have to be the most asked question of the lot – but honestly, it’s like asking how long is a piece of string. Which one are essential to me? Katie Chatfield has done a presentation to look at some of the tools available – and you’ll instantly see how overwhelming it can be. Monitoring social media. Deirdre Breakenridge was our guest presenter for the 16 July webinar. Following her outstanding presentation at PRIA’s 2009 National Conference, Deirdre talked us through some of the essentials in digital media, some tips on what not to do and a guide to monitoring your brand or product online. Deirdre Breakenridge is President and Executive Director of Communications at Mango!
Creative Juice. A veteran in the public relations industry, Deirdre leads a creative team of public relations and marketing executives strategising to gain brand awareness for their clients through creative and strategic public relations campaigns. Download the presentation slides Is public relations dead? The conversation prism The conversation prism part 2 Idenfitying the converstaions related to your brand Putting the public back into public relations Social network grid part 1 Social network grid part 2 Social media vs traditional media Monitoring social media model How do you communicate your brand?
Measuring sentiment. Social Media Analytics and Social Media Tracking Software Reviews - Comparz. Radian6 Social Media Analytics Software Reviews - Comparz. Setup process In terms of getting started and setup on Radian6 it's pretty painless. These paid-for social media monitoring softwares are always looking for your business so it's as simple as giving them a call and agreeing to one of their packages. These can be modified depending on your needs, which is handy.
You generally get one profile, and within that you can setup various Topic Profiles, which can contain a number of different searches based on your search criteria. You can get access to the last 30 days of data for 7 days, after that you need to pay a monthly fee for keeping that search open. It's helpful from an agency, new business point of view because you can search for potential new clients without paying an ongoing monthly fee for that search profile Customer support This is one big area where Radian6 falls down, at least in the UK.
Customisation In terms of how you can manipulate the system to pull the results you need, i'd say Radian6 is very good. 6 Ways Small Retailers Can Use Social Media. Small retailers might feel intimidated at the prospect of social media, whether it’s mastering the plethora of social platforms available or dedicating the time, money, and resources to maintaining a social media presence. While developing a social media strategy does require you to make an investment, it isn’t as all-consuming as you might think. Here are some ways small retail brands can use social media to share and connect with their customers: Share employee recommendations Let your employees help curate your products. Your customers are always looking for recommendations on what to purchase, and having your employees share their top picks -- whether you’re a coffee shop, clothing boutique, or pet supply store -- will give your customers some great suggestions and help them feel more connected to the people side of your brand.
We've got Carolyn Crane's MIND GAMES as Krystal's latest staff pick. Move over Christian Grey, here comes Packard...? We sure are! Social Media Monitoring and Engagement, Social CRM - Radian6.com. 10 Steps for Successful Social Media Monitoring. Maria Ogneva is the Director of Social Media at Attensity, a social media engagement and voice-of-customer platform that helps the social enterprise serve and collaborate with the social customer. You can follow her on Twitter at @themaria or @attensity360, or find her musings on her personal blog and her company's blog. Recently I wrote about the differences in social media monitoring and measurement, as well as the importance of doing both. However, taking the first step to actually start monitoring can be daunting. And then what? How do you engage?
I've developed these throughout my career and as part of my regular listening, participating and contributing to the space. 1. Why are you monitoring? Having an end goal in mind will help you target your resources correctly, select the right tool for the job and be more effective in the end. 2. Social media is relationship and conversation media. 3. 4. 5. To expand on the previous tip, you need to develop a crisis management plan. 6. 7. 8. Social media measurement. Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for information about a company or organization,[1] usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards, blogs and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Social media monitoring allows users to find insights into a brand's overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.
Quantifying social media[edit] It can be difficult to measure all social media conversation. See also[edit] Social CRM. Social CRM (Customer Relationship Management) is use of social media services, techniques and technology to enable organisations to engage with their customers. As an emerging discipline, interpretations of Social CRM vary, but the most frequently quoted definition is from Paul Greenberg:[1] Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.
It's the company's response to the customer's ownership of the conversation. Applications of Social CRM[edit] Social CRM has applications in marketing, customer service and sales, including: peer-to-peer Management, Real Story Group[3] and Gartner have published research identifying common use cases for Social CRM. See also[edit] References[edit] External links[edit] Five social media services to watch. It's a jungle out there in the social media space, but some services are still managing to set themselves apart. (Pic: Bigstockphoto.com) Among the plethora of social media services that have exploded into existence recently, these are some of the services that have caught our eye: 1.Google+ Google is flexing its considerable muscles in the social space, aiming to create a more unified ecosystem across its services with the addition of a social layer.
Since its launch in June last year, the fledgling network has attracted 90 million users, and its growth spurt is expected to continue at full speed. 2. The social blogging service reportedly grew by 900% globally last year, shifting from 10 million to 90 million monthly unique visits. 3. The online pinboard “to organise and share things you love” has taken off despite still being an invitation-only service. 4. The social network/dating community has over 136 million users across 180 countries. 5.