Brands Give Facebook F-Commerce an F inShare257 With a looming $10 billion IPO on the horizon and a community that’s estimated to hit 1 billion users this Fall, Facebook seems unstoppable. Yet on one important front, the store front that is, Facebook has exposed an imperfection. People are not proving ready to actually buy goods and services in Facebook – at least not at the scale retailers are used to seeing through traditional e-commerce. And suddenly, many question the role Facebook actually plays in the monetization strategy of any business. F-commerce emerged only three years ago, offering the ability to buy and sell on Faceboook.
Next Gen Word of Mouth: the Social Media Influencers If deployed correctly, influencers could see your brand being promoted successfully across social media with minimal marketing spend… Word of mouth is the holy grail of marketing. According to Nielsen, 92% of consumers say they trust recommendations from friends and family above all else.
Social Media Monitoring and Analysis with SM2 from Techrigy (Alterian SM2) Do you know the process your customers take to buy and connect with you? Their journey is often filled with many steps, stops and starts. What you do to help them along the way makes all the difference in gaining a competitive foothold. Taking action to improve the experiences your customers have within that journey can convert them from shoppers to customers, and then to advocates. Too often customers don’t ask for what they want, and rarely do they behave in the way you expect them to; however, they are telling others directly in social media. Taking a walk in your customer’s shoes isn’t necessarily a walk in the park, but it can provide a rich and contextual view into exactly where the customer is in their journey.
Social Media Monitoring, Measurement Tools and Analytics – the basics and common tools « Social Media in Public Communication by Natalie Doyle Oldfield It takes Google only .23 seconds to produce over 38 million hits for ‘social media analytics tools.’ Narrowing the search to ‘measuring social media tone.’ produces 10 million hits in .33 seconds. This clearly indicates that social media is a hot topic so there are a few questions worth asking: What are the most important things to know about social media monitoring? What are the common tools used to monitor? Social media monitoring begins with listening.
New Facebook Analytics Tool Digs Deeper Than Insights A webpage owner has seemingly unlimited choice in products that slice and dice information about those who visit his or her page. Real time? Personal? With a heat map? No problem. Facebook page managers, however, don't have it as easy. 26 Tips for Improving Your Social Media Marketing Does your social media need a boost? Do you want to add something to your online marketing? Trying new things can be fun and refreshing, for both you and your audience. In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts. Discover 26 tips for improving your social media marketing.
The rise and rise of social influencers – the most powerful new voice in life sciences On social media, there is a growing and vocal group of opinion leaders in life sciences. Interestingly, these opinion leaders are not necessarily physicians, academics or scientists. Instead, they are increasingly likely to be tweeters, bloggers or other social media users who are influencing the attitudes and behaviours of their followers. Recent research suggests that 78% of people trust what they hear from the individuals they have chosen to interact with on social media. Through sophisticated analysis of over 200+ billion social media conversations, we can identify the ‘true’ influencers of these individuals. Using social intelligence to identify the opinion leaders and gauge their receptiveness to specific content gives pharmaceutical companies a smarter, more measurable way to get their voices heard and drive action from target audiences.
Overtone - Beyond Social Media Monitoring Scalable to growth. Adaptable to change. Leveraging SOA and your existing technology The KANA Enterprise platform leverages your existing technology investments by integrating with your enterprise data, applications and messaging systems. HOW TO: Track Social Media Analytics Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a failed social media campaign. But social media analytics is young, and not many people know where to start.
Pinterest Demographic Data: The Marketers Guide to People Who Pin Unless you’re living under a rock, or started boycotting the internet when SOPA was first introduced last year, you’ve heard Pinterest is growing. But just how much traffic is Pinterest getting these days? According to ComScore, Pinterest has over 4 million users and is rapidly growing. 15 Ways to Optimize Your Facebook Ads Are Facebook ads working for you? Are you looking to get a better return on your Facebook ad investment? To get the best performance from ads, you need to make sure they reach the right audience. In this article you’ll find 15 ways to set up and optimize your Facebook ads. The Important Role Of Social Influencers (Image URL: It’s pretty much common knowledge that we’re more likely to trust word-of-mouth than an advert on television. We’re more likely to trust the washing powder that Jane got 10-year-old Randall’s grass stains out of his trousers than an advert claiming it produces whiter results than an ordinary non-bio. The customer is the most powerful tool in marketing.
Competitive Research Welcome to the last session of SES NY. Congratulations on making it. I’m hoping I make it through the next hour. Social Media Monitoring and Analysis, SAS Social Media Analytics Go from access to insight. And insight to action. A media intelligence portal gives easy access to social media analysis insights. Prepackaged modules address the most frequently encountered issues – brand and market tracking, reputation and threat tracking, online media analysis and customer feedback. You can avert escalating issues, mitigate critics, classify market feedback across multiple dimensions and quickly identify opportunities to engage with brand advocates.