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Illustration by Robert Neubecker. If you read tech criticism often, there’s a good chance that you’ve come upon a staple of the form that I like to call the “mommy dearest” review. Your middle-aged tech journalist—the sort of fellow who could spend hours telling you about the newest developments in wireless routers—is assessing a gadget like the Kindle or the iPad, a device meant to appeal to non-techies.
Boys working at a copper mine in south-east DR Congo. Campaigners stress that rebel militias are being funded through corrupt metals trading. Photograph: Per-Anders Pettersson/Getty Images
During the summer of 1913, in a field just south of Cairo on the eastern bank of the Nile, an American engineer called Frank Shuman stood before a gathering of Egypt 's colonial elite, including the British consul-general Lord Kitchener, and switched on his new invention.
Becoming more environmentally friendly made sense to Joan Scharff a few years ago when she was creating a "brand book" describing the critical elements comprising the identity of her company's Souplantation and Sweet Tomatoes restaurants. "It occurred to me as I was doing that that going green would be a natural fit for us as a brand because we are really about fresh wholesome abundance," said Scharff, vice president of brand and menu strategy with parent company Garden Fresh Restaurant Corp .
by Maria Popova
The “Growing Inclusive Markets” (GIM) Initiative, a UNDP-led global multi-stakeholder research and advocacy initiative on inclusive business models (i.e. financially sustainable models that include the poor on the demand side as clients and customers, and on the supply side as employees, producers and business owners along the value chain), has recently released 60 new case studies of such models across sectors, regions and types of companies. They complement and enrich the first set of 50 cases commissioned back in 2008. The case studies have been developed by a highly qualified group of 30 Research Fellows covering 20 countries and representing well established institutions in the developing world, such as the Lagos Business School in Nigeria, the Indian Institute of Management in Bangalore, and the American University in Cairo, to name but a few.